Leading branding and packaging agency CHILLI has created the packaging design and range name ‘Juic’d’ for Boost Drinks.
Having completed a successful packaging re-design for Boost Drinks energy, sport and protein products as well as a new design for their iced coffee range they asked CHILLI for help with this new 500ml product, a fruit-based energy drink.
The agency created the name and worked on the development of the ‘Juic’d’ sub range which would help bring to life the fruit-based nature of the product. Then, making sure the new design retained the Boost family feel, strong, graphical fruit cues were added whilst injecting the all-important energy flow through the can designs.
The initial range consists of a trio of new flavours, Mango & Tropical Blitz, Watermelon & Lime Twist and Pineapple & Guava Punch which was reflected in the bold and vibrant colour cues.
The new Juic’d range is now available across the UK.