Burger King is known for its Halloween campaigns, and this year the brand is back inviting people to face the “scariest” hour of the day (3am) for a free meal. According to paranormal experts, that’s the time of day when spirits, ghosts, and unexplained apparitions are most likely to appear.
Every day during Halloween week, at 3am and for one hour only, a different free meal will appear on the Burger King app. People just need to download it and wait for the 3AM APPARITIONS to happen.
“Every Halloween, Burger King is looking for different ways to engage with its customers. This year, we decided to give a reward to the brave ones: those who dare to be awake at the scariest time of day, during the scariest week of the year”, says André Toledo, Executive Creative Director of DAVID Madrid.
The idea, created by the Spanish office of DAVID, will run in different markets around the globe such as Spain, Portugal, China, Belgium, Poland, Italy, Brazil, Chile, Mexico, Argentina, Colombia and Dominican Republic. The offers are different in each country, all of them through the app.
Are you one of the brave souls who dares to wake up with BK at the witching hour? Catch the apparitions while they’re here, or they might haunt you until afterlife!
Agency: DAVID Madrid
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Executive Creative Director: Andreì Toledo, Saulo Rocha
Creative Director: Fred Bosch
Copywriter: Guilherme Pinheiro
Art Director: Pedro Gabbay, Camilo Jimenez
Head of Social: Alex Sánchez
Head of Production: Ale Falduti
Producer: Diego Baltazar
Head of Account: María García Herranz
Group Account Director: Lucila Mengide
Account Supervisor: Adriana González
Strategy Manager: Patricia Urgoiti
Client: Burger King
Production Company: Sal Gorda
Director: Titan Pozo
Executive Producer: Juanjo Gómez
Music: Sal Gorda, Universal Music
Digital Production Company: Air Touch