Burger King Japan appears to be getting its inspiration from the roulette wheel in coming up with ideas for its latest offerings.
The fast food chain is taking a chance on an all-red chicken burger that serves as a counterpoint to its limited-time all-black hamburger.
Its Aka (“Red”) Samurai Chicken burgers go on sale on July 3 and will sport red buns, red cheese and red hot sauce made from miso and hot pepper.
Burger King added tomato powder to its buns and cheese to give the sandwiches their bright red color. The latest offering will cost ¥540 ($4.40). Aka Samurai Beef burgers will also be available for ¥690.
The chain also said that it has improved its black burgers: this year’s version will come with the same black buns, cheese and sauce plus deep fried eggplant. The Kuro Shogun burgers will be available from Aug. 21 for ¥690.