But with four chains now on board a Peace Day burger will go on sale tomorrow for one day only at a pop-up up restaurant in Atlanta featuring parts of Denny’s Bacon Slamburger, Wayback’s Wayback Classic, Krystal’s Cheese Krystal, Giraffas’ Brutus and Burger King’s Whopper. The brands taking part will then make a donation to non-profit organisation Peace One Day.
Burger King said that activity around Peace Day has already help to boost awareness of the cause in the US, which promotes an annual day of global ceasefire and non-violence.
Fernando Machado, senior VP-global brand management at Burger King said in a statement that despite McDonald’s turning down its offer to create the McWhopper, any activity the brand decides to do around Peace Day would be welcomed.
Burger King initially approached its rival in ads placed in The New York Times and The Chicago Tribune as well as a dedicated website.
McDonald’s chief executive, Steve Easterbrook to its Facebook page in response and said that the two brands could “do something bigger to make a difference” and added that “the business rivalry between the companies shouldn’t be equated to the real pain and suffering of war”.