The creative features two characters, Sir Roger Poppincock and Baron von Cravat, both of whom are conceived and written to have dated HM The Queen.
Levi Slavin, creative director, Colenso BBDO said: “When I first met Sir Roger Poppincock and Baron von Cravat I was blown away. I’d never met anyone who had actually dated the Queen. Now I’m fortunate enough to know two. We look forward to many more gold-plated adventures as the two represent Burger King’s premium range in 2014.”
James Woodbridge, GM marketing, Burger King said: “Sir Roger & The Baron place a whole new focus on BK premium burgers. Lambs should be scared.”
It executes across outdoor, radio, TV spots and web only video content.