Things got seriously Gen Z at Papa John’s House of Papa gig at a trendy London venue last night, which was promoted globally via reunited members of the aptly named Byte Squad TikTok House.
The night, which combined big music tunes with big new Fresh Soul pizza served up live acts from four Gen Z artists including the hotly tipped Brooke Combe, supporting Miles Kane on his 2022 tour, bedroom pop prodigy Finn Askew, neo-soulstress BaggE and alt pop artist, Cathy Jain.
And to give everyone a slice of the action worldwide, the ByteSquad members including TikTok heavyweight, Shauni (15m plus followers) broadcast highlights of the night’s performances, pizza and party vibes live via their socials for people everywhere to enjoy good times again with Papa John’s.
The House of Papa experiential, PR and content devised by Highlight PR – Papa John’s International’s retained PR agency since earlier this year. It brings to life the new Fresh Soul campaign from Atomic London, which opens on a Papa John’s store that transforms into an intimate party.
Source: Highlight PR