Responding to strong continued growth in the stout category and looking to broaden their portfolio, Molson Coors have created Caffrey’s Black with Branding, Design, Visual Identity by Buddy Creative
Rooted in Caffrey’s long-standing brewing expertise, this new 3.4% ABV recipe is a smoother alternative designed for today’s drinker. Steeped in heritage but with a contemporary flavour profile, it is set to become a modern classic.
We created a premium feel by embracing the beauty of black across every touchpoint; from glassware to lenses, tap handles and point-of-sale. Single-minded and boldly understated with subtle hints of discovery, Caffrey’s Black oozes a quiet confidence. – Buddy Creative
A bold innovation within an established beer style. This is the new smooth.
Source: Buddy Creative
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