‘Buddy Creates The Branding And Packaging For Molson Coor’s Premium Spanish Beer Brand’
Madrí Excepcional – New Buddy Project
Chuck Studios Crafts Global Campaign For Miller Genuine Draft
Chuck Studios Crafts Global Campaign For Miller Genuine Draft
Miller Genuine Draft Recaptures ‘Genuineness’ with Brand Refresh
Molson Coors Beverage Company has unveiled a game-changing new identity for ’90s icon Miller Genuine Draft (MGD) in a move to reinvigorate the brand. Working with global brand-led creative agency BrandOpus, the bold overhaul restores the authenticity of the brand and reflects the ‘genuineness’ at its core. It launches across North America this month. Famous […]
Seymourpowell reinvigorates iconic global beer brand Miller Genuine Draft with identity and packaging refresh
Molson Coors brand, Miller Genuine Draft, launches global rebrand with sleek and sophisticated new identity. Seymourpowell create a premium brand image through a simplified and sharpened Miller Genuine Draft identity to connect with brand-savvy demographic
Strategic design and innovation agency Seymourpowell can reveal the details of its global rebrand for the Molson Coors beer brand, Miller Genuine Draft, which sees the beer company unveil a revitalised identity and a more premium offering for one of the United States’ most popular beers. The new livery is launching across 50 global markets, […]
Weaving a new story for sparkling water
Global Brand-led creative agency BrandOpus have partnered with Molson Coors Beverage Company to create a new hop infused sparkling water, Vyne Botanicals. The brief encompassed a full brand creation from naming, strategy, identity, brand world and the creation of a launch campaign. The creation of the new brand is in response to Molson Coors Beverage […]
Carling and BrandOpus Announce New Easy Carry Glassware to Ease On-Trade Queuing
Global branding and structure experts, BrandOpus, are continuing their ongoing partnership with Carling, one of Britain’s leading beers, serving up a glassware game-changer to an age-old problem with the launch of its new, iconic, easy-carry pint glasses. The glasses are designed to help pub goers carry up to four pints back from the bar when […]
Coors Light Introduces Smart Tap to Reward People When Bud Light Airs Negative Ads
The beer feuds between Bud Light and the MillerCoors brands keep heating up, and this time it’s Coors Light taking on its rival with a smart tap that rewards people when Bud Light airs or posts something negative. Since the Super Bowl, Bud Light has coordinated its efforts to discredit Miller Lite and Coors Light for using corn […]
Carling Returns to UK TV Screens with Major New Campaign ‘Made Local’
Carling has launched a major new advertising campaign spanning TV, out of home, VoD, cinema and social media, as well as several longer-form documentaries and a consumer PR campaign. Made Local proudly celebrates Carling’s local heritage while simultaneously shining a light on the endeavours of today’s self-starters and people with a passion to help their […]
BrandOpus Reimagines the Molson Portfolio
Global branding experts, BrandOpus, have worked with Molson Coors to rebrand its Molson portfolio of beers, including Molson Canadian. The bold rebrand encompasses every aspect including a new iconic identity for Molson and a new brand strategy and architecture across one of Canada’s favourite portfolios of beers, including Molson Canadian, Molson Export, and Molson Dry. […]
Staropramen’s Limited Edition Cans by Cocoon Bring its History to Life Through Illustrations
Award-winning brand advice and strategic design agency, Cocoon, have created a set of limited-edition cans, off-pack materials and videos that bring Staropramen’s historical stories to life around the world. “Limited editions always represent a great opportunity to refresh packaging and communication. Moreover, they are an ideal platform to play out brand values and tell new […]