REAL-LIFE DIET COKE FAN STORIES INSPIRE NEW ADVERTS
Diet Coke is putting its unwaveringly loyal fans at the centre of its new advertising…
Supercube Makes Life Less Bitter For “Fussy Eaters”
A new concept product and campaign for Knorr, by The Weber Shandwick Collective, helps 1…
Heineken® Captures That ‘First Sip’ Feeling In Its Newest Campaign ‘The First Ahhh!’, Showing Commitment To The Perfect Serve
There are few sensations in life that you can always rely on to provide gratification.…
Cranswick makes huge brand investment as it releases first major TV campaign for pet food brand Vitalin
Vitalin, one of the UK’s oldest pet food brands, has celebrated a seven-figure brand investment…
Fridge Raiders and Saatchi & Saatchi empower snackers to Get the Day Done in new integrated campaign
Saatchi & Saatchi has launched new work with Fridge Raiders celebrating all of the busy,…
OREO unveils “Trust The Twist”, a new campaign and creative platform
The Iconic Cookie Brand Reveals its Latest Creative Strategic Platform and Creative Campaign ideated by…
Cadbury The Big Win Win – Cadbury and VCCP celebrate corner shop champions while encouraging local purchases for a chance to win big cash prizes
Cadbury, in partnership with its global agency of record, VCCP, is relaunching the integrated campaign…
McDonald’s and Leo Burnett UK create first-ever official contract, The Pre-Nug Agreement, inviting besties to promise to share McNuggets forever
McDonald’s UK and creative partners Leo Burnett UK are inviting besties to make their commitment…
POD LDN repurposes ad to turn up the heat on PepsiCo’s new Extra Flamin’ Hot campaign
Pepsico has launched the campaign for its Extra Flamin’ Hot platform of super-spicy snacks, by…
Spotlight on… Joy
Concha Y Toro UK Brands Marketing Controller, Claire Raine, spreads the ‘Joy’ of wine and…
Silver Spoon delivers more moments of baking joy with redesign by Outlaw
The Silver Spoon Company – a business of Associated British Foods – collaborated with Bristol-based…
Vietnam: Nutifood opts for innovative SIG DomeMini on-the-go carton bottle
SIG’s packaging innovation means ‘less plastic – more carton’ Nutifood, a leading Vietnamese dairy company,…
MRS CRIMBLE’S DEBUTS DELICIOUS DOUBLE CHOC MACAROONS
Increased indulgence from the No.1 cake brand in free from Mrs Crimble’s, the gluten free…
Celebrating one year of “Recycle for Good” in Indonesia, SIG announces expansion
In March 2023, the Recycle for Good program in Indonesia was initiated by SIG, a…
D’Amazonia Brings Beauty In A Cup To The Wellness Hot Beverage Table
Collagen-themed tea to support smooth supple skin and joint stiffness Hot on the heels of…
The British Crisp Co. launches the World’s First Fully Recyclable Paper Crisp packet!
The British Crisp Co. has launched the World’s first fully recyclable crisp bag, made of…