Knowing that a good cup of tea makes everything better, the campaign will act as a call to action for consumers to make tea the best way – by making a cup that’s bursting with flavour, uses the best blends, the finest organic and 100% natural ingredients, uses unbleached tea bags…and is better for the planet too.
As a winner of over 60 Great Taste Awards in the last 20 years, and the number one Organic & Fairtrade tea brand in the UK (with the highest repeat rate in the tea category), Clipper offers the perfect blend of delicious, natural and fair teas that taste great and do good for both people and planet. The campaign, which will run throughout 2022, will tell this story to consumers, putting Clipper’s great taste and strong ethical credentials centre stage.
Launched in January, the 360 integrated campaign will come to life through dedicated campaign visuals and adverts across print, social and digital, with a reach of 12.1 million. Alongside this, Clipper will be running an influencer campaign on social, with more activity planned throughout the year.
Commenting on the new campaign, Bryan Martins, Clipper Teas marketing & category director at Ecotone UK says:
“Clipper is one of the fastest growing tea brands in the category, now growing at 20% versus two years ago in a declining category (-2%). We are looking to continue that momentum with our Make it Better campaign which spotlights our great tasting and ethical teas.
“At Clipper Teas, creating great tasting, responsibly made tea is at the heart of everything we do. That’s why we source our leaves from organic and Fairtrade tea estates, based in regions known to produce the finest leaves, and our expert blenders, Dan & James, take care in blending the leaves. We’re proud to be acknowledged for our great taste but, this year, we want to invite even more consumers to ‘Make it Better’ by switching to a delicious Clipper cuppa.”
Clipper’s incumbent creative agency, Pablo, developed the brand’s new marketing narrative in collaboration with Wavemaker who booked the adverts, with Finn supporting on social media.
This comes as, in 2021, Clipper became the 6th biggest tea brand in the UK and the fastest-growing black tea. The organic tea brand is also one of the founding Fairtrade partners, even helping to write the Fairtrade standards nearly 30 years ago, and has been B Corp accredited since 2019.
This comes as, in 2021, Clipper became the 6th biggest tea brand in the UK and the fastest-growing black tea. The organic tea brand is also one of the founding Fairtrade partners, even helping to write the Fairtrade standards nearly 30 years ago, and has been B Corp accredited since 2019.
Source: Ecotone UK
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