Coldplay’s Guy Berryman flexes his muscles with Sainsbury’s listing

Bam Organic Clean Label High Protein Shakes Selected For Sainsbury's Taste Of The Future Programme

Bam Organic, a producer of Organic ready-to-drink High Protein shakes, specialising in the most natural, clean label and best tasting protein shakes available, announced they have been selected by Sainsbury’s to join their Taste of the Future programme. 330ml Tetra Pak cartons of its 25G High Protein Chocolate and Banoffee flavours will hit the shelves of 93 Sainsbury’s stores across the country from November 24th

The demand for clean label (meaning as few, identifiable ingredients as possible), natural, high protein products is growing quickly, as a result of the functional benefits of protein, and increasing awareness of artificial ingredients in our food and drink. Over the past five years, protein consumption has risen 3.9% [Kantar 260 w/e 16 June 2019], and in an survey commissioned by Bam Organic, consumer research company Verve discovered that around 50% of consumers eat protein snacks and products and also look for natural, organic produce [BAM Organic NPD, Verve, July 2019 (n=1615)].

Speaking of the company’s recent announcement with Sainsbury’s, Bam Organic Co-Founder & Creative Director Graham Dodridge said “We’ve hit the sweet spot with a range of products that the more educated consumer is increasingly looking for, being a functional drink that’s clean, all-natural and tastes delicious; and joining the Sainsbury’s Taste of the Future programme is the perfect platform to grow our brand and distribution.”

Source: Bam Organic

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