Domino’s ‘Emoji Literacy Flashcards’ Teach Baffled Users The Digital Lingo

Domino’s has launched free ‘Emoji Literacy Flashcards’ to help bring confused customers up to speed regarding this surge in use of emoji lingo.

This move is a follow-up to the pizza chain’s previous promotion that enabled customers to order a pizza by simply texting or tweeting a pizza emoji.

As a tie-in, Domino’s has launched a 60-second spot masked as an exaggerated, emotional PSA in which parents lament on the communication gap they are experiencing with their tech-savvy children.

According to Mashable, the initial physical batch of the 52-card set had been snatched up as of Monday morning, but the collection is available for print online or by mail.

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