Leeds based creative agency Fun have completed a year-long project for Carlsberg Marston’s Brewing Company.
Creating Tetley’s No.4, the very first premium lager in Tetley’s 199 year history, required close collaboration between Fun, the senior marketing team and technical production at Carlsberg Marston’s Brewing.Initial research, naming and strategic brand design all fed into the creation of multi-format packaging, on & off trade materials plus creative campaign work with Fun being an integral part of the team in delivering a very different kind of premium lager with real category and on shelf cut through.
Paul Alexander, Fun added “This is the largest project we have done here at Fun Agency and confirms that big global brands see the value and creative expertise in smaller, independent agencies such as Fun
Sarah Jarman Alexander, Fun added “Delivering this project through various lockdowns and restrictions added extra challenges and to finally see the product on shelf is such a great achievement, a proper decent job’’
Source: Fun Agency
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