Since responsible home parties are an ever-growing trend the second most popular beer occasion, Heineken® has launched a new global campaign, “Home Gatherings”, with a light-hearted view on what losing your drink at a home party looks like.
The film recognizes that even the most responsible home parties encounter a common and very relatable annoyance: when people drink the same beverage, drinks get mixed up. Inspired by real life situations of anyone who ever attended a home party, the film comes to remind everyone that If you have drinks together, keep them apart.
HEINEKEN
Director Global Heineken® Communication & Innovation Global Commerce: Els Dijkhuizen
Communication Manager Heineken® Global Commerce Obabiyi Fagade
Heineken® Trade Marketing Manager Europe Tatiana Fedotova
Senior Brand Design Manager Caroline van Hoff
PUBLICIS ITALY
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Executive Creative Director: Mihnea Gheorghiu
| Global Creative Director: Eoin Sherry Global Creative Director: Sandra Bold |
Creative supervisor:Marie Poumeyrol
Copywriter: Pamela Bianda
Art Director: Marina Perta
Junior Art Director: Luca Villa
Global Strategy Director: James Moore
Head TV Production: Francesca Zazzera
TV Producer: Sanam Bartoletti
Post Producer: Sabrina Sanfratello
Global Client Service Director: Eleni Charakleia
Group Account Director: Elianne Vermeulen
Account Director: Francesca Baldrighi
Account Supervisor: Jan Wojtkowski
Source: Publicis Groupe & MarComm News
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