The Heineken® Greener Bar is designed to showcase how event bars can be developed to reduce waste, water, emissions and energy usage through innovation and collaboration.
Utilising expertise from across the motorsport industry, the bar has been designed in collaboration with Formula E, Red Bull Advanced Technologies and DHL.
Per event, the 'Greener Bar' aims to save on average 6,539 kgs of event waste, 5,335-kilowatt hours of energy, 21,128 kgs of CO2e emissions and 25,108 litres of water.
The aim is for the Heineken® Greener Bar to become the standard bar design for all motorsport races and other Heineken® sponsored events.
A Sustainable Bar To Remember: The Heineken ‘Greener Bar’ Launches At The 2021 Heineken London E-Prix
Today, Heineken launches a new global campaign, ‘WE’LL MEET AGAIN’, which celebrates people’s resilience and creativity over the last year and celebrates how people have found inventive ways to keep the spirit of ‘going out’ alive from the safety of their own homes. WE’LL MEET AGAIN, which is available on YouTube, launches exactly one year on from the release of […]
Combining a post-lockdown pint with a much-needed trim
On the day that pubs and hairdressers re-open in most of the UK after four months of lockdown, Heineken is launching free haircuts in pub gardens across the nation so that people don’t have to choose between a refreshing pint or a fresh trim. Heineken is helping to refresh the nation and shape up their overgrown locks, installing mobile […]
Craving a sip of beer just before your drive? Unlock this fridge of Heineken 0.0 with your car key.
Thirsting for a cold one before driving? Hold our beer. Trying to convince a whole country that they can enjoy a can of beer before hopping into their cars seemed like a tall order. To answer the brief, Publicis Singapore came up with a solution: the Driver’s Fridge. The team designed this unique beer fridge with […]
After a year filled with the unexpected, people can hopefully still take some comfort in the cliché traditions that come with the festive season and if we are able to get together, Socialise Responsibly with friends and family. Heineken has launched a global campaign, “Holidays as Usual”, that plays on these occasions and shows they […]
HEINEKEN today announces that together with Publicis Groupe they will create Le Pub, a new creative agency model headquartered in Amsterdam. With a team across Amsterdam and Milan and powered by Epsilon and Publicis Sapient, the new model will integrate creativity, data and brand experience for Heineken®. Bram Westenbrink, Global Senior Director Heineken® said: “In […]
Sol now shines brighter than ever, following the installation of over 9,000 solar panels at Dutch brewery
Consumers across more than 50 markets now have access to Sol beer brewed by solar energy
Since April 2020, Sol brewed at Zoeterwoude in the Netherlands has been produced using renewable energy from solar power, reaffirming the brand’s sun-inspired heritage and marking an important milestone in the brand’s journey to reduce its carbon footprint. With the installation of 9,212 solar panels at Zoeterwoude, Sol is making a step-change towards more sustainable […]