Part of the global campaign ‘Not All Nights Out are Out’, this project is another effort by the Dutch brand to give gamers new and innovative tools to socialize while gaming. Heineken® is launching ‘TH3 G4M1NG FR1DG3’, a custom-made PC integrated with a Heineken® beer fridge thanks to an innovative cooling system. It is designed […]
Creative Agency FRED & FARID Los Angeles and Fashion photographer Hans Neumann direct the new campaign which explores a unique, sensorial approach to advertising that epitomises the essence of Edelweiss Edelweiss, the HEINEKEN owned premium wheat beer brand, introduces the second chapter of its “Feel the Alps” platform, with creative agency FRED & FARID Los […]
It’s that time of year again. The Christmas lights are up, the weather is getting colder, the pile of presents under the tree grows, and plans for people to come together are well underway. This year, Desperados is making the most of the holiday spirit by launching a quirky and original beer crafted especially to […]
Heineken® and Le Pub launch the latest iteration of its #workresponsibly initiative, less than a year after ‘The Closer’. In the new campaign, ‘The Office Cleaners’, the brand aims to help restore the work-life balance of workers by setting healthy boundaries at work so they can enjoy time with the ones who matter most. According […]
HEINEKEN® has teamed up with world-famous electropop duo The Chainsmokers to launch its “Refresh Your Music, Refresh Your Nights” campaign in Asia. The cross-genre, cross-culture platform allows fans of different cultures, tribes and music preferences to come together to expand their music tastes. Launching Asia-wide, the Refresh Your Music, Refresh Your Nights campaign was developed by Le Pub, […]
By newsroom on September 14, 2022No Comment
Brewteco, located in Gávea, Rio de Janeiro, is the first bar to get the novelty. This action is part of the Heineken Green Energy program
Heineken, which uses 100% renewable energy across its production process, and aims at taking renewable energy to 50% of the partner bars and restaurants in 19 Brazilian capitals by 2030, embraced the opportunity of using the beginning of the biggest music and entertainment festival in the world, which takes place in Rio de Janeiro until the […]
Heineken® Silver with the help of Le Pub and BBH celebrated sneaker virtuoso Dominic Ciambrone, also known as ‘The Shoe Surgeon’, have teamed up to drop Heinekicks: limited-edition sneakers that will have you “Walking on Beer”. The collaboration follows the launch of Heineken® Silver, and sets out to celebrate the innovation behind the smooth, easy-to-drink […]
The Heineken® Greener Bar is designed to showcase how event bars can be developed to reduce waste, water, emissions and energy usage through innovation and collaboration.
Utilising expertise from across the motorsport industry, the bar has been designed in collaboration with Formula E, Red Bull Advanced Technologies and DHL.
Per event, the 'Greener Bar' aims to save on average 6,539 kgs of event waste, 5,335-kilowatt hours of energy, 21,128 kgs of CO2e emissions and 25,108 litres of water.
The aim is for the Heineken® Greener Bar to become the standard bar design for all motorsport races and other Heineken® sponsored events.
A Sustainable Bar To Remember: The Heineken ‘Greener Bar’ Launches At The 2021 Heineken London E-Prix