The Driver’s Fridge

Craving a sip of beer just before your drive? Unlock this fridge of Heineken 0.0 with your car key.

The Driver’s Fridge

Thirsting for a cold one before driving? Hold our beer. Trying to convince a whole country that they can enjoy a can of beer before hopping into their cars seemed like a tall order. To answer the brief, Publicis Singapore came up with a solution: the Driver’s Fridge.  The team designed this unique beer fridge with […]

Heineken Launches Festive Campaign For The Holiday Season

Heineken Launches Festive Campaign For The Holiday Season

After a year filled with the unexpected, people can hopefully still take some comfort in the cliché traditions that come with the festive season and if we are able to get together, Socialise Responsibly with friends and family. Heineken has launched a global campaign, “Holidays as Usual”, that plays on these occasions and shows they […]

HEINEKEN announces a new creative agency model with Publicis Groupe and the consolidation of media buying with dentsu

HEINEKEN announces a new creative agency model with Publicis Groupe and the consolidation of media buying with dentsu

HEINEKEN today announces that together with Publicis Groupe they will create Le Pub, a new creative agency model headquartered in Amsterdam. With a team across Amsterdam and Milan and powered by Epsilon and Publicis Sapient, the new model will integrate creativity, data and brand experience for Heineken®. Bram Westenbrink, Global Senior Director Heineken® said: “In […]

Taste The Sun With SOL, Now Brewed With Solar Energy

Sol now shines brighter than ever, following the installation of over 9,000 solar panels at Dutch brewery Consumers across more than 50 markets now have access to Sol beer brewed by solar energy

Taste The Sun With SOL, Now Brewed With Solar Energy

Since April 2020, Sol brewed at Zoeterwoude in the Netherlands has been produced using renewable energy from solar power, reaffirming the brand’s sun-inspired heritage and marking an important milestone in the brand’s journey to reduce its carbon footprint. With the installation of 9,212 solar panels at Zoeterwoude, Sol is making a step-change towards more sustainable […]

HEINEKEN Launches New Hard Seltzer Brand

Pure Piraña, developed with all-natural flavours, enters Mexican & New Zealand markets

HEINEKEN Launches New Hard Seltzer Brand

HEINEKEN is exploring the Hard Seltzer category with the launch of Pure Piraña in Mexico and New Zealand. It will be available in a choice of up to nine different flavours, enabling HEINEKEN to test local preferences and investigate the potential of a rapidly growing category, whilst also exploring additional market introductions into this category. […]

Heineken brings Italian balcony performers together for F1 Italian Grand Prix performance

Heineken rewarded musicians, made famous for lifting Italian spirits during lockdown, with a performance at the Formula 1 Gran Premio Heineken® d’Italia 2020 The musicians performed in Monza after being surprised by Scuderia Ferrari’s Charles Leclerc during their rehearsal

Heineken brings Italian balcony performers together for F1 Italian Grand Prix performance

With Formula 1™ races still taking place behind closed doors, official partner Heineken brought musicians from across Italy together for a unique performance to start the Formula 1 Gran Premio Heineken d’Italia 2020 as part of the brand’s #SocialiseResponsibly campaign. The musicians, whose balcony and rooftop performances went viral during lockdown, were rewarded for boosting […]

HEINEKEN appoints new Senior Director Global Heineken Brand

HEINEKEN appoints new Senior Director Global Heineken Brand

HEINEKEN today announces the appointment of Bram Westenbrink as Senior Director Global Heineken Brand, effective June 1st. Reporting to Chief Commercial Officer, Jan-Derck van Karnebeek, his remit is to build on the strong foundation laid by predecessor Gianluca Di Tondo, and focus on driving further Heineken® growth and profitability around the globe. Since March 2017, Westenbrink has […]

Non-Alcoholic Beer Is No Longer The Alternative – It’s Mainstream

by Jamie Williams who is Managing Partner of creative agency isobel and a member of the British Guild of Beer Writers

Non-Alcoholic Beer Is No Longer The Alternative – It’s Mainstream

This time last year, I asked in this publication ( FAB News ) if 2019 might be the year non-alcoholic beer explodes into the mainstream.  It had been a small, yet steadily growing category, without any major investment in UK consumer communication campaigns.  But the scene seemed to be set for significant growth.  And that’s exactly what […]

Heineken presents ‘Obrigado’, a film created by Publicis Brazil that continues #ObrigadoSenna campaign

Heineken presents ‘Obrigado’, a film created by Publicis Brazil that continues #ObrigadoSenna campaign

In order to pay homage to Ayrton Senna and to revere the power that the three-time champion have to make Brazilians feel like they belong to one nation, Heineken, the official sponsor of F1, presents the film “Obrigado”. Developed by Publicis Brazil, the piece is part of the #ObrigadoSenna campaign and reflects the importance and legacy of […]

Heineken Launches Ad for Rugby World Cup 2019 and Proves that Everybody Can Become a Fan

Heineken Launches Ad for Rugby World Cup 2019 and Proves that Everybody Can Become a Fan

Publicis Italy celebrates the launch of Rugby World Cup 2019 with its first global advert for Heineken. An inclusive spot that invites all to celebrate in enjoying the games. Non-fans are often turned off by rugby – it looks too complicated to be enjoyed. Heineken’s fresh perspective is that the rugby fans are so inclusive, everyone can […]

1 2 3 20