Heineken® Says “Cheers To The Real Hardcore Fans,” – But They Aren’t Who You Think

Heineken® Says “Cheers To The Real Hardcore Fans,” – But They Aren’t Who You Think

Heineken® is kicking off the UEFA knockout stages with its new campaign building on the established ‘Fresher Football’ platform that aims to make football more inclusive. The brand has been working to level the playing field by campaigning to make the sport a more positive and welcoming space to enjoy football together. This new campaign […]

‘Don’t Bale on Your Mates’: Publicis•Poke and Heineken 0.0 launch film celebrating the good times when going alcohol-free

‘Don’t Bale on Your Mates’: Publicis•Poke and Heineken 0.0 launch film celebrating the good times when going alcohol-free

Publicis•Poke has teamed up with Heineken 0.0 and football legend Gareth Bale to create a brand-new spot which focuses on the good times that going alcohol-free can bring – and how it doesn’t have to mean the end of your social life this January. Created by Publicis•Poke, 20” spot ‘Don’t Bale on Your Mates’, sees […]

HEINEKEN BUILDS ‘TH3 G4M1NG FR1DG3’: AN INNOVATIVE GAMING PC THAT WILL BOTH COOL DOWN YOUR HARDWARE AND YOUR BEER

HEINEKEN BUILDS ‘TH3 G4M1NG FR1DG3’: AN INNOVATIVE GAMING PC THAT WILL BOTH COOL DOWN YOUR HARDWARE AND YOUR BEER

Part of the global campaign ‘Not All Nights Out are Out’, this project is another effort by the Dutch brand to give gamers new and innovative tools to socialize while gaming. Heineken® is launching ‘TH3 G4M1NG FR1DG3’, a custom-made PC integrated with a Heineken® beer fridge thanks to an innovative cooling system. It is designed […]

Edelweiss introduces its new opus of its ‘Feel the Alps’ platform, enhancing the beer drinking experience to a new level of sensory delight

Edelweiss introduces its new opus of its ‘Feel the Alps’ platform, enhancing the beer drinking experience to a new level of sensory delight

Creative Agency FRED & FARID Los Angeles and Fashion photographer Hans Neumann direct the new campaign which explores a unique, sensorial approach to advertising that epitomises the essence of Edelweiss Edelweiss, the HEINEKEN owned premium wheat beer brand, introduces the second chapter of its “Feel the Alps” platform, with creative agency FRED & FARID Los […]

Heineken® and Le Pub to empower workers to regain control of their time and socialize with friends

Heineken® and Le Pub to empower workers to regain control of their time and socialize with friends

Heineken® and Le Pub launch the latest iteration of its #workresponsibly initiative, less than a year after ‘The Closer’. In the new campaign, ‘The Office Cleaners’, the brand aims to help restore the work-life balance of workers by setting healthy boundaries at work so they can enjoy time with the ones who matter most. According […]

HEINEKEN® TEAMS UP WITH THE CHAINSMOKERS FOR THEIR NEW GENRE-CROSSING “REFRESH YOUR MUSIC, REFRESH YOUR NIGHTS” CAMPAIGN LAUNCHING ACROSS ASIA

HEINEKEN® TEAMS UP WITH THE CHAINSMOKERS FOR THEIR NEW GENRE-CROSSING “REFRESH YOUR MUSIC, REFRESH YOUR NIGHTS” CAMPAIGN LAUNCHING ACROSS ASIA

HEINEKEN® has teamed up with world-famous electropop duo The Chainsmokers to launch its “Refresh Your Music, Refresh Your Nights” campaign in Asia. The cross-genre, cross-culture platform allows fans of different cultures, tribes and music preferences to come together to expand their music tastes. Launching Asia-wide, the Refresh Your Music, Refresh Your Nights campaign was developed by Le Pub, […]

New Heineken Billboards Cool Beer Using Solar Energy

By newsroom on September 14, 2022No Comment Brewteco, located in Gávea, Rio de Janeiro, is the first bar to get the novelty. This action is part of the Heineken Green Energy program

New Heineken Billboards Cool Beer Using Solar Energy

Heineken, which uses 100% renewable energy across its production process, and aims at taking renewable energy to 50% of the partner bars and restaurants in 19 Brazilian capitals by 2030, embraced the opportunity of using the beginning of the biggest music and entertainment festival in the world, which takes place in Rio de Janeiro until the […]

Heineken® Silver teams up with The Shoe Surgeon to drop Heinekicks: Sneakers that will have you “Walking on Beer”

Heineken® Silver teams up with The Shoe Surgeon to drop Heinekicks: Sneakers that will have you “Walking on Beer”

Heineken® Silver with the help of Le Pub and BBH celebrated sneaker virtuoso Dominic Ciambrone, also known as ‘The Shoe Surgeon’, have teamed up to drop Heinekicks: limited-edition sneakers that will have you “Walking on Beer”. The collaboration follows the launch of Heineken® Silver, and sets out to celebrate the innovation behind the smooth, easy-to-drink […]

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