Non-Alcoholic Beer Is No Longer The Alternative – It’s Mainstream

by Jamie Williams who is Managing Partner of creative agency isobel and a member of the British Guild of Beer Writers

Non-Alcoholic Beer Is No Longer The Alternative – It’s Mainstream

This time last year, I asked in this publication ( FAB News ) if 2019 might be the year non-alcoholic beer explodes into the mainstream.  It had been a small, yet steadily growing category, without any major investment in UK consumer communication campaigns.  But the scene seemed to be set for significant growth.  And that’s exactly what […]

Heineken presents ‘Obrigado’, a film created by Publicis Brazil that continues #ObrigadoSenna campaign

Heineken presents ‘Obrigado’, a film created by Publicis Brazil that continues #ObrigadoSenna campaign

In order to pay homage to Ayrton Senna and to revere the power that the three-time champion have to make Brazilians feel like they belong to one nation, Heineken, the official sponsor of F1, presents the film “Obrigado”. Developed by Publicis Brazil, the piece is part of the #ObrigadoSenna campaign and reflects the importance and legacy of […]

Heineken Launches Ad for Rugby World Cup 2019 and Proves that Everybody Can Become a Fan

Heineken Launches Ad for Rugby World Cup 2019 and Proves that Everybody Can Become a Fan

Publicis Italy celebrates the launch of Rugby World Cup 2019 with its first global advert for Heineken. An inclusive spot that invites all to celebrate in enjoying the games. Non-fans are often turned off by rugby – it looks too complicated to be enjoyed. Heineken’s fresh perspective is that the rugby fans are so inclusive, everyone can […]

Heineken and Publicis Italy Unveil New ‘Better Together’ Campaign for the UEFA Champions League

Heineken and Publicis Italy Unveil New ‘Better Together’ Campaign for the UEFA Champions League

Heineken and Publicis Italy have launched their UEFA Champions League (UCL) global campaign. Called ‘Better Together’, the campaign highlights the enhanced experience of watching your favourite football team compete in Europe’s biggest club competition, along with fellow fans and a bottle of Heineken, of course! “A UCL match is football as good as it gets. That’s […]

Desperados Doubles the Size of a Small Spanish Apartment to Create One Epic House Party

Desperados Doubles the Size of a Small Spanish Apartment to Create One Epic House Party

Desperados reached new levels of wild experimentation once again by connecting partygoers in two different apartments to create one epic house party. With nearly two in three Spaniards living in apartments, most can’t imagine hosting a house party with a dance floor big enough for all their friends. Desperados surprised guests by connecting two small […]

Pearlfisher Refreshes the Brand Identity for Heineken’s Desperados

Pearlfisher Refreshes the Brand Identity for Heineken’s Desperados

Pearlfisher London has refreshed the brand identity and created a new, iconic design for Desperados, boldly capturing the festive personality, energy and distinctiveness of Heineken’s tequila-flavoured beer. Desperados is a brand built around wild experimentation, celebrating exciting experiences and people who re-mix the rules. With a mission to shake up the market and inject fun […]

Strongbow Kicks Off Largest Ever Nationwide Festival Activation in the UK

Strongbow Kicks Off Largest Ever Nationwide Festival Activation in the UK

Strongbow announced details of its 2019 festivals experience, The Strongbow Yard, supported by independent creative agency, Initials. One of the UK’s favourite cider is kicking off a summer of festival action which will see nearly 100,000 people visit its activations at festivals across the UK. The Strongbow Yard which features a ten metre high archer as […]

HEINEKEN ‘Say Yes’ to Alcohol-Free Beer and Cider in New Campaign by Twelve

HEINEKEN ‘Say Yes’ to Alcohol-Free Beer and Cider in New Campaign by Twelve

Creative agency Twelve announced the launch of a series of ads promoting HEINEKEN UK’s alcohol-free beer and cider range: Heineken 0.0, Birra Moretti Zero, and Old Mout Alcohol-free. As the no-and-low continues to develop, the campaign — titled ‘Say Yes’ — calls on shoppers to reappraise the category and its relevance by highlighting relevant consumption […]

Foster’s Friday Campaign Looks to Kick Off the Weekend with the Return of Brad and Dan

Foster’s Friday Campaign Looks to Kick Off the Weekend with the Return of Brad and Dan

Australian-born lager Foster’s – one of the most loved beer brands in the UK – is looking to put the fun back into Friday with a major on-trade campaign featuring the brand’s well-loved Aussie agony uncles Brad and Dan. The campaign, Foster’s Friday, gives drinkers the chance to win £1,000 in cash plus other prizes of […]

Jeff Bridges Becomes a Giant in Amstel’s New ‘Bridges on Bridges’ TV Campaign

Jeff Bridges Becomes a Giant in Amstel’s New ‘Bridges on Bridges’ TV Campaign

Amstel’s new TV commercial sees a Hollywood legend become a human bridge to encourage people to come together and connect over a golden bier.   The advert, titled ‘Bridges on Bridges’ features a gigantic Jeff Bridges, literally becoming a human bridge with his arms connecting both sides of the canal for the people of Amsterdam […]

1 2 3 19