By newsroom on September 14, 2022No Comment
Brewteco, located in Gávea, Rio de Janeiro, is the first bar to get the novelty. This action is part of the Heineken Green Energy program
Heineken, which uses 100% renewable energy across its production process, and aims at taking renewable energy to 50% of the partner bars and restaurants in 19 Brazilian capitals by 2030, embraced the opportunity of using the beginning of the biggest music and entertainment festival in the world, which takes place in Rio de Janeiro until the […]
Heineken® Silver with the help of Le Pub and BBH celebrated sneaker virtuoso Dominic Ciambrone, also known as ‘The Shoe Surgeon’, have teamed up to drop Heinekicks: limited-edition sneakers that will have you “Walking on Beer”. The collaboration follows the launch of Heineken® Silver, and sets out to celebrate the innovation behind the smooth, easy-to-drink […]
The Heineken® Greener Bar is designed to showcase how event bars can be developed to reduce waste, water, emissions and energy usage through innovation and collaboration.
Utilising expertise from across the motorsport industry, the bar has been designed in collaboration with Formula E, Red Bull Advanced Technologies and DHL.
Per event, the 'Greener Bar' aims to save on average 6,539 kgs of event waste, 5,335-kilowatt hours of energy, 21,128 kgs of CO2e emissions and 25,108 litres of water.
The aim is for the Heineken® Greener Bar to become the standard bar design for all motorsport races and other Heineken® sponsored events.
A Sustainable Bar To Remember: The Heineken ‘Greener Bar’ Launches At The 2021 Heineken London E-Prix
Today, Heineken launches a new global campaign, ‘WE’LL MEET AGAIN’, which celebrates people’s resilience and creativity over the last year and celebrates how people have found inventive ways to keep the spirit of ‘going out’ alive from the safety of their own homes. WE’LL MEET AGAIN, which is available on YouTube, launches exactly one year on from the release of […]
Combining a post-lockdown pint with a much-needed trim
On the day that pubs and hairdressers re-open in most of the UK after four months of lockdown, Heineken is launching free haircuts in pub gardens across the nation so that people don’t have to choose between a refreshing pint or a fresh trim. Heineken is helping to refresh the nation and shape up their overgrown locks, installing mobile […]
Craving a sip of beer just before your drive? Unlock this fridge of Heineken 0.0 with your car key.
Thirsting for a cold one before driving? Hold our beer. Trying to convince a whole country that they can enjoy a can of beer before hopping into their cars seemed like a tall order. To answer the brief, Publicis Singapore came up with a solution: the Driver’s Fridge. The team designed this unique beer fridge with […]