HEINEKEN Launches New Hard Seltzer Brand

Pure Piraña, developed with all-natural flavours, enters Mexican & New Zealand markets

HEINEKEN Launches New Hard Seltzer Brand

HEINEKEN is exploring the Hard Seltzer category with the launch of Pure Piraña in Mexico and New Zealand. It will be available in a choice of up to nine different flavours, enabling HEINEKEN to test local preferences and investigate the potential of a rapidly growing category, whilst also exploring additional market introductions into this category. […]

Heineken brings Italian balcony performers together for F1 Italian Grand Prix performance

Heineken rewarded musicians, made famous for lifting Italian spirits during lockdown, with a performance at the Formula 1 Gran Premio Heineken® d’Italia 2020 The musicians performed in Monza after being surprised by Scuderia Ferrari’s Charles Leclerc during their rehearsal

Heineken brings Italian balcony performers together for F1 Italian Grand Prix performance

With Formula 1™ races still taking place behind closed doors, official partner Heineken brought musicians from across Italy together for a unique performance to start the Formula 1 Gran Premio Heineken d’Italia 2020 as part of the brand’s #SocialiseResponsibly campaign. The musicians, whose balcony and rooftop performances went viral during lockdown, were rewarded for boosting […]

HEINEKEN appoints new Senior Director Global Heineken Brand

HEINEKEN appoints new Senior Director Global Heineken Brand

HEINEKEN today announces the appointment of Bram Westenbrink as Senior Director Global Heineken Brand, effective June 1st. Reporting to Chief Commercial Officer, Jan-Derck van Karnebeek, his remit is to build on the strong foundation laid by predecessor Gianluca Di Tondo, and focus on driving further Heineken® growth and profitability around the globe. Since March 2017, Westenbrink has […]

Non-Alcoholic Beer Is No Longer The Alternative – It’s Mainstream

by Jamie Williams who is Managing Partner of creative agency isobel and a member of the British Guild of Beer Writers

Non-Alcoholic Beer Is No Longer The Alternative – It’s Mainstream

This time last year, I asked in this publication ( FAB News ) if 2019 might be the year non-alcoholic beer explodes into the mainstream.  It had been a small, yet steadily growing category, without any major investment in UK consumer communication campaigns.  But the scene seemed to be set for significant growth.  And that’s exactly what […]

Heineken presents ‘Obrigado’, a film created by Publicis Brazil that continues #ObrigadoSenna campaign

Heineken presents ‘Obrigado’, a film created by Publicis Brazil that continues #ObrigadoSenna campaign

In order to pay homage to Ayrton Senna and to revere the power that the three-time champion have to make Brazilians feel like they belong to one nation, Heineken, the official sponsor of F1, presents the film “Obrigado”. Developed by Publicis Brazil, the piece is part of the #ObrigadoSenna campaign and reflects the importance and legacy of […]

Heineken Launches Ad for Rugby World Cup 2019 and Proves that Everybody Can Become a Fan

Heineken Launches Ad for Rugby World Cup 2019 and Proves that Everybody Can Become a Fan

Publicis Italy celebrates the launch of Rugby World Cup 2019 with its first global advert for Heineken. An inclusive spot that invites all to celebrate in enjoying the games. Non-fans are often turned off by rugby – it looks too complicated to be enjoyed. Heineken’s fresh perspective is that the rugby fans are so inclusive, everyone can […]

Heineken and Publicis Italy Unveil New ‘Better Together’ Campaign for the UEFA Champions League

Heineken and Publicis Italy Unveil New ‘Better Together’ Campaign for the UEFA Champions League

Heineken and Publicis Italy have launched their UEFA Champions League (UCL) global campaign. Called ‘Better Together’, the campaign highlights the enhanced experience of watching your favourite football team compete in Europe’s biggest club competition, along with fellow fans and a bottle of Heineken, of course! “A UCL match is football as good as it gets. That’s […]

Desperados Doubles the Size of a Small Spanish Apartment to Create One Epic House Party

Desperados Doubles the Size of a Small Spanish Apartment to Create One Epic House Party

Desperados reached new levels of wild experimentation once again by connecting partygoers in two different apartments to create one epic house party. With nearly two in three Spaniards living in apartments, most can’t imagine hosting a house party with a dance floor big enough for all their friends. Desperados surprised guests by connecting two small […]

Pearlfisher Refreshes the Brand Identity for Heineken’s Desperados

Pearlfisher Refreshes the Brand Identity for Heineken’s Desperados

Pearlfisher London has refreshed the brand identity and created a new, iconic design for Desperados, boldly capturing the festive personality, energy and distinctiveness of Heineken’s tequila-flavoured beer. Desperados is a brand built around wild experimentation, celebrating exciting experiences and people who re-mix the rules. With a mission to shake up the market and inject fun […]

Strongbow Kicks Off Largest Ever Nationwide Festival Activation in the UK

Strongbow Kicks Off Largest Ever Nationwide Festival Activation in the UK

Strongbow announced details of its 2019 festivals experience, The Strongbow Yard, supported by independent creative agency, Initials. One of the UK’s favourite cider is kicking off a summer of festival action which will see nearly 100,000 people visit its activations at festivals across the UK. The Strongbow Yard which features a ten metre high archer as […]

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