HEINEKEN today announces that together with Publicis Groupe they will create Le Pub, a new creative agency model headquartered in Amsterdam. With a team across Amsterdam and Milan and powered by Epsilon and Publicis Sapient, the new model will integrate creativity, data and brand experience for Heineken®. Bram Westenbrink, Global Senior Director Heineken® said: “In […]
Sol now shines brighter than ever, following the installation of over 9,000 solar panels at Dutch brewery Consumers across more than 50 markets now have access to Sol beer brewed by solar energy
Since April 2020, Sol brewed at Zoeterwoude in the Netherlands has been produced using renewable energy from solar power, reaffirming the brand’s sun-inspired heritage and marking an important milestone in the brand’s journey to reduce its carbon footprint. With the installation of 9,212 solar panels at Zoeterwoude, Sol is making a step-change towards more sustainable […]
Pure Piraña, developed with all-natural flavours, enters Mexican & New Zealand markets
HEINEKEN is exploring the Hard Seltzer category with the launch of Pure Piraña in Mexico and New Zealand. It will be available in a choice of up to nine different flavours, enabling HEINEKEN to test local preferences and investigate the potential of a rapidly growing category, whilst also exploring additional market introductions into this category. […]
Heineken rewarded musicians, made famous for lifting Italian spirits during lockdown, with a performance at the Formula 1 Gran Premio Heineken® d’Italia 2020 The musicians performed in Monza after being surprised by Scuderia Ferrari’s Charles Leclerc during their rehearsal
With Formula 1™ races still taking place behind closed doors, official partner Heineken brought musicians from across Italy together for a unique performance to start the Formula 1 Gran Premio Heineken d’Italia 2020 as part of the brand’s #SocialiseResponsibly campaign. The musicians, whose balcony and rooftop performances went viral during lockdown, were rewarded for boosting […]
HEINEKEN today announces the appointment of Bram Westenbrink as Senior Director Global Heineken Brand, effective June 1st. Reporting to Chief Commercial Officer, Jan-Derck van Karnebeek, his remit is to build on the strong foundation laid by predecessor Gianluca Di Tondo, and focus on driving further Heineken® growth and profitability around the globe. Since March 2017, Westenbrink has […]
by Jamie Williams who is Managing Partner of creative agency isobel and a member of the British Guild of Beer Writers
This time last year, I asked in this publication ( FAB News ) if 2019 might be the year non-alcoholic beer explodes into the mainstream. It had been a small, yet steadily growing category, without any major investment in UK consumer communication campaigns. But the scene seemed to be set for significant growth. And that’s exactly what […]
In order to pay homage to Ayrton Senna and to revere the power that the three-time champion have to make Brazilians feel like they belong to one nation, Heineken, the official sponsor of F1, presents the film “Obrigado”. Developed by Publicis Brazil, the piece is part of the #ObrigadoSenna campaign and reflects the importance and legacy of […]
Publicis Italy celebrates the launch of Rugby World Cup 2019 with its first global advert for Heineken. An inclusive spot that invites all to celebrate in enjoying the games. Non-fans are often turned off by rugby – it looks too complicated to be enjoyed. Heineken’s fresh perspective is that the rugby fans are so inclusive, everyone can […]
Desperados reached new levels of wild experimentation once again by connecting partygoers in two different apartments to create one epic house party. With nearly two in three Spaniards living in apartments, most can’t imagine hosting a house party with a dance floor big enough for all their friends. Desperados surprised guests by connecting two small […]
Pearlfisher London has refreshed the brand identity and created a new, iconic design for Desperados, boldly capturing the festive personality, energy and distinctiveness of Heineken’s tequila-flavoured beer. Desperados is a brand built around wild experimentation, celebrating exciting experiences and people who re-mix the rules. With a mission to shake up the market and inject fun […]