The brand, which is stocked in major UK supermarkets, and which sits at number 14 in the UK’s Top 100 Startups, is working with Hell Yeah! on its first ever above the line creative campaign.
The work will run through social and OOH to support Holy Moly’s Tasting is Believing platform. This forms part of Holy Moly’s brief from UK supermarkets to inject value back into a category that has been dominated by own brand price wars.
Since its launch in 2017, Holy Moly has doubled revenue each year becoming the fastest growing dips brand in the UK, taking the category by storm and has recently had listings increases in both Sainsburys and Tesco.
Livy Styles, Head of Marketing at Holy Moly, said:
“Holy Moly launched with the belief that there was a better way to make dips – in a category that’s been lacking innovation and has been dominated by own label for years. Our rapid growth has proven that consumers are looking for a brand that provides delicious, natural dips that taste as good as homemade. As a challenger brand we felt that now was the time to accelerate our investment in brand awareness; to let more people know about what we do and what makes us different. Hell Yeah! really understands fast growth startup brands, and with their knowledge and creativity, we know we’ve got the start of a great partnership”
Josh Clarricoats, Managing Partner at Hell Yeah! added:
“Holy Moly is a brand you can’t help but admire. An argument between two mates over the best way to make a bowl of guacamole – and five years later, they’re a multi million pound brand, and growing fast. Their dedication to finding a better way to do things – starting with making their guacamole at source, amongst other things – means their products are head and shoulders above the competition. Their production methods also reduce waste, shipping and packaging compared to bringing fresh avocados themselves from all around the world. We can’t wait to get even more people hooked.”
Source: Hell Yeah!