Japan Railway Company & Beacon/Leo Burnett Tokyo Create a New Healthier Food Service

Japan Railway Company, the biggest railway company in Japan, has food courts within their station buildings everywhere.


As they seek new ways to expand on their service for consumers, Beacon/Leo Burnett Tokyo created a new food service that help consumers understand their nutrition needs and plan their meals accordingly for a healthier lifestyle.


With positive response from consumers coupled with strong sales increase over 2015, this service is now being rolled out nationally in Japan.



Source: Campaign Brief Asia

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