Purition Adds A Velvety Chocolate Hazelnut To Its Deliciously Diverse Flavour Stable In Time For Easter

Purition Adds A Velvety Chocolate Hazelnut To Its Deliciously Diverse Flavour Stable In Time For Easter

With Easter within touching distance and Purition enjoying ‘significant’ success with its three incumbent, chocolate-themed offerings, (Beetroot & Chocolate, Chocolate Orange and classic Chocolate) April seemed the perfect moment for Purition to tip its hat to one of the world’s most mercurial chocolate-themed flavour marriages, Chocolate Hazelnut! There are countless food myths relating to how […]

Robot Food reposition bulkTM as an aspirational active nutrition brand for every body

Leeds-based creative agency Robot Food have rebranded the online sports and active nutrition company bulk™ for the third time. With the business on track to break £100m revenue in 2021, the strategic reposition and rebrand signals a progressive shift in direction – with the aim of broadening appeal beyond the brand’s current heartland of avid gym-goers to create a more inclusive experience for all. This includes the decision to drop ‘Powders’ from the name.

Robot Food reposition bulkTM as an aspirational active nutrition brand for every body

As more people recognise the significant role fitness and, more importantly, nutrition plays in their daily lives, the extensive range of products offered by bulk™ means that it is perfectly placed to answer the needs of many.  To elevate bulk™ from perceived commodity to an aspirational lifestyle brand, Robot Food chose to break away from the confines of the […]

Samworth Brothers Launches a New Fitness-Focused Ready-Meal Range with Design by Brandon

Samworth Brothers Launches a New Fitness-Focused Ready-Meal Range with Design by Brandon

Leading British food manufacturer Samworth Brothers is launching a ground-breaking range of ready meals to appeal to everyday athletes, with brand identity and packaging by design consultancy Brandon. Responding to an increasing consumer demand for healthier convenience options, the meals, which come in three variants – Cajun Chicken, Turmeric Chicken and Pad Thai Chicken – […]

Tropicana Unveils New Juice Innovations to Meet Consumer Demand

Tropicana Unveils New Juice Innovations to Meet Consumer Demand

With more than 70 years of innovation under its belt, leading juice company Tropicana continues to evolve to meet consumer demand. On March 12,, the brand announced its newest product offerings: Tropicana Kids and Tropicana Coco Blends. Tropicana Kids is an all-new line of certified USDA Organic premium fruit juice drinks offering delicious taste for […]

Clinic Create Branding and Visual Identity for Sano

Clinic Create Branding and Visual Identity for Sano

Creative agency Clinic announced details of their work creating the branding and identity for Sano: an exciting new food brand which aims to empower people to make the best nutritional and wellbeing decisions in their everyday life. The founders are passionate about evidence-based nutritional science and both Dale Pinnock and Heather Richards, being nutritional experts, […]

Piranha Bar Gets One Year Olds Rapping For Toddlebox.ie

Piranha Bar Gets One Year Olds Rapping For Toddlebox.ie

Piranha Bar defy reality in new commercial, getting a one year old baby rapping about his nutritional needs for Danone’s Toddlebox.ie platform. Directed by Richard Chaney, the film sees a range of toddlers, or ‘gangster nappers’, from 0-3 years old spitting bars to demonstrate why their first 1000 days of life are a critical window […]

Japan Railway Company & Beacon/Leo Burnett Tokyo Create a New Healthier Food Service

Japan Railway Company & Beacon/Leo Burnett Tokyo Create a New Healthier Food Service

Japan Railway Company, the biggest railway company in Japan, has food courts within their station buildings everywhere. As they seek new ways to expand on their service for consumers, Beacon/Leo Burnett Tokyo created a new food service that help consumers understand their nutrition needs and plan their meals accordingly for a healthier lifestyle. With positive […]

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