Kallø, the leading rice cake brand owned by Ecotone UK, is set to launch two exciting, premium flavours of its vegan-friendly lentil and pea-based Veggie Cakes: Tomato Salsa, Lime & Coriander and Caramelised Onion Chutney.
High in protein and fibre, the on-trend flavour variants follow the bumper launch of Spinach & Pesto and Beetroot & Balsamic Veggie Cakes last year. The new additions bring more creative and delicious flavours to the range which is driving 60% incremental sales for the category and is in the top 10 SKUs in terms of value for Kallø.
The vegetarian- and vegan-friendly snacks are available now in Waitrose stores (122g pack, RRP: £2.49). Each pack contains 13 jumbo-sized cakes and appeal to the growing number of grown-up snackers looking for a healthier, plant-based alternative.
Offering unique and complementary flavour combinations, Kallø is a great premium point of entry for new customers to the snacking category. Veggie Cakes have no artificial ingredients, with tasty flavours derived from real ingredients – ideal for a savoury snack or topped lunch.
The new variants build on the success of the initial Veggie Cakes launch in 2020, with the full range ending the year in the top 10 NPD launches in Waitrose and top 25 in Sainsbury’s.
Hayley Murgett, Kallø marketing controller at Ecotone UK, says:
“Kallø is a pioneer of innovative snacks. Last year was the first time we had taken the rice out of rice cakes to create a completely unique and innovative concept. The launch was well received and Veggie Cakes are one of the strongest performers in our product range. Introducing grown-up flavour profiles such as Tomato Salsa, Lime & Coriander and Caramelised Onion Chutney was a natural next step as we branch out to appeal to those savoury moments and offer a versatile snack that tastes just as good plain as it does topped.”
Kallø is a B Corp-certified brand, recognised for its commitment to real ingredients and helping customers make the right food choices that are ‘Better by Nature’.
The full Veggie Cake range is gluten-free and does not contain artificial colours, preservatives, or flavours,