International brand design agency Lewis Moberly, along with the Partners of Honey I’m Home, today celebrate their DBA Design Effectiveness Award by unveiling their award-winning work: Honey I’m Home! – a range of dog treats that, in just 16 months, has transformed the by-products of India’s village buffalo farmers into a range that has taken the pet food market by storm.
Mary Lewis, Creative Director at Lewis Moberly, commented: “In the highly-sophisticated and technologically-innovative $24.6bn US pet food market, the business challenge was to find a way in which to make the low-tech by-products of India’s meat industry – lungs, tracheas and ears for example – and use them to create a new brand capable of becoming a significant, top-tier player.”
Lewis Moberly’s strategy and design team worked collaboratively with the four-person startup client team, to build a brand from scratch; the clear objective was to conceive a visual identity and packaging design that emotionally connected and resonated with dog owners, whilst sustaining a significant price premium over similar products.
Source: Lewis Moberly