STORMBRANDS redesigns Asda’s own-label pet food, celebrating the closeness between pet and ‘parent’

STORMBRANDS redesigns Asda’s own-label pet food, celebrating the closeness between pet and ‘parent’

As the pet sector booms and own-brand leaves behind its budget connotations, Asda has relaunched its pet food ranges – Hero for dogs, Tiger for cats – with a bold, playful look and feel. The retailer enlisted branding, design and communications agency STORMBRANDS to refresh and modernise its pet brand offerings in the face of increasing competition, […]

MR BUG IS RECOGNIZED BY PET QUIP FOR ITS AMBITIOUS COMMITMENT TO SUSTAINABLE, ‘INSECT PROTEIN’ FARMING

MR BUG IS RECOGNIZED BY PET QUIP FOR ITS AMBITIOUS COMMITMENT TO SUSTAINABLE, ‘INSECT PROTEIN’ FARMING

Mr Bug maintained its sustainable momentum in October by winning Pet Quip Gold in the blue riband Green & Organic category, an industry award that further underpins Mr Bug’s staunch commitment to eco-friendly farming practices and the wider circular economy. ‘Awards are an unrivalled means for smaller start-ups like Mr Bug to explain to the […]

Clean Deck Dog Treats Provider PAWFECT Leads The Field In Freeze- Dried Thinking + Makes Its Pet Food Debut

Clean Deck Dog Treats Provider PAWFECT Leads The Field In Freeze- Dried Thinking + Makes Its Pet Food Debut

Until recently Pawfect Foods was probably best known for its extensive range of Himalayan chhurpi cheese treats, fruit Jerky (Nature’s Munch) and herbal infusions (Doggy’s Cuppa) NATURE’S FEAST (freeze-dried treats)  However in early 2021 Pawfect extended its freeze-dried reach with a 5-strong, game-changing portfolio of all-natural, grain-free treats; three of which played to chicken’s unrivalled […]

B&B studio creates AARDVARK, a sustainable insect-based pet food designed to grow an engaged community of pet- and planet-lovers.

B&B studio creates AARDVARK, a sustainable insect-based pet food designed to grow an engaged community of pet- and planet-lovers.

Aardvark is a new brand creation by B&B studio for young entrepreneur Hugo Walters, encompassing brand positioning, creative strategy, naming, brand design and packaging. A sustainable, vet approved insect-based pet food for cats and dogs, Aardvark will launch initially as a DTC brand, with a retail offer on the way. Sustainable lifestyle Aardvark exists to […]

Pet food brand Finn to boost Dog adoptions ‘to the moon’ with Dogecoin cryptocurrency

For every adopted dog, from partnering shelters, Finn will donate 500 Dogecoin cryptocurrency

Pet food brand Finn to boost Dog adoptions ‘to the moon’ with Dogecoin cryptocurrency

Ogilvy Social.Lab collaborates with Finn to create #AdoptaDogecoin beta program to support Finn’s mission to help pups find a forever home. Today, Ogilvy Social.Lab launches #AdoptaDogecoin, a digital campaign that harnesses the power of cryptocurrency, and dog memes, to encourage adoptions amongst future pet owners.  Dogecoin (DOGE) is a cryptocurrency that has surged in popularity […]

National Pet Week Marks The Launch Of IAMS’ New National Brand Campaign

Latest brand campaign reminds owners that IAMS for Vitality combines high levels of animal protein with an irresistible taste that IAMS cats and dogs will love

National Pet Week Marks The Launch Of IAMS’ New National Brand Campaign

To coincide with National Pet Day on the 11th of April 2021, IAMS is investing in a three-month brand campaign spanning TV, radio, digital and print media. The campaign aims remind pet owners that IAMS’ exceptional nutrition containing high quality animal protein provides pets with the fuel they need to thrive. Celebrating over 70 years […]

Whiskas tackles COVID-19 kitten abandonment with the Krafted by Kittens Kollection, inspired by paws of feline artists

AMV BBDO creates new campaign in Russia to encourage responsible adoption of kittens Social media connects prospective kitten adopters with animal shelters

Whiskas tackles COVID-19 kitten abandonment with the Krafted by Kittens Kollection, inspired by paws of feline artists

Whiskas, the Mars Petcare brand, is launching a campaign in Russia to raise awareness of the rising problem of kitten abandonment, and to help build an understanding of what responsible cat ownership entails. This is achieved by highlighting some of kittens’ slightly less endearing habits in a playful way. Created by AMV BBDO, the six-week […]

Natures Menu’s Poo Bag Challenge goes online with latest social spots

Natures Menu’s Poo Bag Challenge goes online with latest social spots

Premium pet food brand Natures Menu has released an upbeat, informative series of online videos to promote its popular Poo Bag Challenge. Created by transformative communications agency HeyHuman, the collection of short clips will run across YouTube, paid search, ecommerce and social. The campaign looks to acquire new customers by focusing on the benefits of […]

1 2 3 6