B&B studio creates AARDVARK, a sustainable insect-based pet food designed to grow an engaged community of pet- and planet-lovers.

B&B studio creates AARDVARK, a sustainable insect-based pet food designed to grow an engaged community of pet- and planet-lovers.

Aardvark is a new brand creation by B&B studio for young entrepreneur Hugo Walters, encompassing brand positioning, creative strategy, naming, brand design and packaging. A sustainable, vet approved insect-based pet food for cats and dogs, Aardvark will launch initially as a DTC brand, with a retail offer on the way. Sustainable lifestyle Aardvark exists to […]

Pet food brand Finn to boost Dog adoptions ‘to the moon’ with Dogecoin cryptocurrency

For every adopted dog, from partnering shelters, Finn will donate 500 Dogecoin cryptocurrency

Pet food brand Finn to boost Dog adoptions ‘to the moon’ with Dogecoin cryptocurrency

Ogilvy Social.Lab collaborates with Finn to create #AdoptaDogecoin beta program to support Finn’s mission to help pups find a forever home. Today, Ogilvy Social.Lab launches #AdoptaDogecoin, a digital campaign that harnesses the power of cryptocurrency, and dog memes, to encourage adoptions amongst future pet owners.  Dogecoin (DOGE) is a cryptocurrency that has surged in popularity […]

National Pet Week Marks The Launch Of IAMS’ New National Brand Campaign

Latest brand campaign reminds owners that IAMS for Vitality combines high levels of animal protein with an irresistible taste that IAMS cats and dogs will love

National Pet Week Marks The Launch Of IAMS’ New National Brand Campaign

To coincide with National Pet Day on the 11th of April 2021, IAMS is investing in a three-month brand campaign spanning TV, radio, digital and print media. The campaign aims remind pet owners that IAMS’ exceptional nutrition containing high quality animal protein provides pets with the fuel they need to thrive. Celebrating over 70 years […]

Whiskas tackles COVID-19 kitten abandonment with the Krafted by Kittens Kollection, inspired by paws of feline artists

AMV BBDO creates new campaign in Russia to encourage responsible adoption of kittens Social media connects prospective kitten adopters with animal shelters

Whiskas tackles COVID-19 kitten abandonment with the Krafted by Kittens Kollection, inspired by paws of feline artists

Whiskas, the Mars Petcare brand, is launching a campaign in Russia to raise awareness of the rising problem of kitten abandonment, and to help build an understanding of what responsible cat ownership entails. This is achieved by highlighting some of kittens’ slightly less endearing habits in a playful way. Created by AMV BBDO, the six-week […]

Natures Menu’s Poo Bag Challenge goes online with latest social spots

Natures Menu’s Poo Bag Challenge goes online with latest social spots

Premium pet food brand Natures Menu has released an upbeat, informative series of online videos to promote its popular Poo Bag Challenge. Created by transformative communications agency HeyHuman, the collection of short clips will run across YouTube, paid search, ecommerce and social. The campaign looks to acquire new customers by focusing on the benefits of […]

Walker & Drake Launch Unique ‘Cold Pressed’ Dog Food

Start-Up dog food manufacturer Walker & Drake emerge into the market with their unique ‘Cold Pressed’ dog food to take their competitors by storm.

Walker & Drake Launch Unique ‘Cold Pressed’ Dog Food

The owners of Walker & Drake approached The Brand Nursery for help to develop their brand identity and packaging for their unique ‘Cold Pressed’ dog food. There are very few manufacturers of this type of product in the UK, and the benefits of ‘Cold Pressed’ are higher levels of nutrients compared to that of standard […]

Robot Food Puts the Barking Pet Food Category Straight with Itsdogfood.com

Robot Food Puts the Barking Pet Food Category Straight with Itsdogfood.com

Itsdogfood.com is a new to market (you guessed it) dog food brand that produces British made, cold pressed and raw frozen dog food as well as jerky treats. Seeing a growing demand for better quality pet food, company founder Craig Wallace invested in the UK’s first cold pressed dog food plant. To keep prices competitive, […]

Mars Petcare Supports James Wellbeloved in New Campaign by AMV BBDO

Mars Petcare Supports James Wellbeloved in New Campaign by AMV BBDO

Mars Petcare is supporting its No.1 natural pet food brand James Wellbeloved in a campaign that celebrates the emotional and health benefits that it provides to our pets. The new #wellchuffed campaign, created by AMV BBDO, shows your best dog and cat friends strutting their stuff and flaunting how shiny their coats are, as they […]

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