Pet Food Brand Güd Hacks Common Misspelled Dog Breed Names on Google to Drive Adoption

Pet Food Brand Güd Hacks Common Misspelled Dog Breed Names on Google to Drive Adoption

Dog food brand Güd, in partnership with the NGO ‘Clube dos Vira-Latas‘, have launched a new campaign titled ‘Rescue Dogz’. Created by J. Walter Thompson Brazil, the campaign takes advantage of the common misspelling of pure-breed dogs names while searching in Google. Every time someone searches on Google and misspells the name of the breed, […]

Dreamies and adam&eveDDB Launch Global ‘All It Takes Is A Shake’ Campaign

Dreamies and adam&eveDDB Launch Global ‘All It Takes Is A Shake’ Campaign

adam&eveDDB demonstrates the power Dreamies has over the nation’s cats with a new campaign showing how just one shake of a pack of Dreamies can instantly win over any feline. The campaign sees the launch of adam&eveDDB’s new ‘All It Takes Is A Shake’ global brand line for the Mars, Incorporated-owned brand, which launched initially […]

Cowan London Redesigns Supreme Petfoods’ Selective Range

Cowan London Redesigns Supreme Petfoods’ Selective Range

Independent, international design agency Cowan London has created a new design for Supreme Petfoods’ Selective range of food and treats for small animals. The award-winning Selective range of products is recommended by vets as it provides optimum nutrition for small pets. The range was developed to meet owners’ increasing demand for products tailored to the needs […]

Wagg Sets Tails Going with a Rebrand by Robot Food

Wagg Sets Tails Going with a Rebrand by Robot Food

Wagg’s no frills, locally sourced, pet food was facing stiff competition from supermarket own-label. The IPN brand needed a fresh start and turned to Leeds based Robot Food to rethink, reposition and rebrand their range of complete food and treats. Lucy Stones, Brand Marketing Manager at IPN said: “We are the savvy choice in a […]

Pedigree Launches ‘The Season of Good Dog’ – An Annual Holiday Just For Dogs

Pedigree Launches ‘The Season of Good Dog’ – An Annual Holiday Just For Dogs

 Every nation on earth has an annual celebration to share with the ones they love. And finally, Pedigree have created the thing we’ve all been asking for, a festive holiday for dogs. Introducing the Season of Good Dog, a global campaign celebrating the festive season through the eyes of our four-legged friends, developed by […]

Dine Promises More Face-to-Face Time with Your Furry Friend in Latest Campaign

Dine Promises More Face-to-Face Time with Your Furry Friend in Latest Campaign

Dine has launched a new product backed by a global through-the-line campaign from Colenso BBDO. Cat owners love their cats unreservedly. It’s a deep and special bond that, let’s face it, can often be a little one sided. Dine understands the key to this emotional bargaining is food –  gorgeous food, designed to satisfy their […]

Pedigree and Colenso BBDO Make Selfies Even More Fun For Dogs With The SelfieSTIX App

Pedigree and Colenso BBDO Make Selfies Even More Fun For Dogs With The SelfieSTIX App

Following the success of Pedigree SelfieSTIX – A specially designed clip that lets you attach a Pedigree DentaStix to the top of your smartphone – Pedigree and Colenso BBDO have launched the Pedigree SelfieSTIX app that lets people add fun filters to their dog’s perfect photo. Like Snapchat Lenses, but for dogs, the Pedigree SelfieSTIX […]

Purina Philippines, NuWorks, Pet Warehouse and PAWS Give Homeless Cats a Taste of Christmas

Purina Philippines, NuWorks, Pet Warehouse and PAWS Give Homeless Cats a Taste of Christmas

 Purina Philippines, together with NuWorks Interactive and Philippine Animal Welfare Society (PAWS) launched a campaign that featured a different kind of noche buena treat for forgotten rescue cats. The campaign also featured an online donation drive to augment PAWS’ food supply for the said cats beyond the holidays, through Pet Warehouse, the biggest Philippine […]

Premium Pet Food Brand Nineteen87 Launches with Design by OurCreative. for Discerning Pet Parents

Premium Pet Food Brand Nineteen87 Launches with Design by OurCreative. for Discerning Pet Parents

Premium pet food brand Nineteen87, which boasts fresh, baked and natural ingredients, has launched with packaging, website, advertising and POS design by OurCreative. The design agency, formerly known as Hornall Anderson UK, used quirky illustration combined with photographic trends from Instagram and colour coding taken from human food categories on the new brand. OurCreative. produced […]

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