Butcher’s Pet Care in £25m relaunch under ‘Nourishing Food For Dogs’ proposition

Butcher’s Pet Care in £25m relaunch under ‘Nourishing Food For Dogs’ proposition

Butcher’s Pet Care is kicking off their first brand campaign in five years as the brand re-positions itself as “the everyday choice in naturally nourishing food for dogs.”  Developed by creative agency, LIFE, the TV campaign gives an intimate insight into the special bond that exists between owner and pet. The film captures beautiful everyday moments that […]

French ‘Crooner’ Seduces in New Sheba Campaign by AMV BBDO

French ‘Crooner’ Seduces in New Sheba Campaign by AMV BBDO

A 1970s French romantic crooner – inspired by a combination of Engelbert Humperdinck and Serge Gainsbourg – takes centre stage in the latest instalment of Sheba’s ‘Resistance Is Futile’ campaign, created by Abbott Mead Vickers BBDO. The mythical singer, Vincent Le Chat, stares down the barrel of the camera on a suitably 70s kitsch TV […]

Pedigree Shines the Spotlight on Adoption with New “Every Pup’s Superpower” Campaign

Pedigree Shines the Spotlight on Adoption with New “Every Pup’s Superpower” Campaign

The Pedigree brand announced “Every Pup’s Superpower” – a US-wide program that shines a light on pet adoption and celebrates the superpowers in all dogs. The campaign was launched in support of Pedigree’s sponsorship of the new IMAX documentary, Superpower Dogs, which highlights the extraordinary abilities of dogs who save lives and make the world a […]

Natures Menu Unveils Masterbrand Refresh at Cruft’s with Bold ‘Poo Bag Challenge’ Campaign

Natures Menu Unveils Masterbrand Refresh at Cruft’s with Bold ‘Poo Bag Challenge’ Campaign

Behavioural communications agency HeyHuman and Natures Menu have developed a strikingly original campaign for premium natural pet food brand Natures Menu which turns traditional pet food communications on its head.  The idea behind the Poo Bag Challenge is that picking up dog poo that is smaller, firmer and less smelly and much less of a […]

Pet Food Brand Güd Hacks Common Misspelled Dog Breed Names on Google to Drive Adoption

Pet Food Brand Güd Hacks Common Misspelled Dog Breed Names on Google to Drive Adoption

Dog food brand Güd, in partnership with the NGO ‘Clube dos Vira-Latas‘, have launched a new campaign titled ‘Rescue Dogz’. Created by J. Walter Thompson Brazil, the campaign takes advantage of the common misspelling of pure-breed dogs names while searching in Google. Every time someone searches on Google and misspells the name of the breed, […]

Dreamies and adam&eveDDB Launch Global ‘All It Takes Is A Shake’ Campaign

Dreamies and adam&eveDDB Launch Global ‘All It Takes Is A Shake’ Campaign

adam&eveDDB demonstrates the power Dreamies has over the nation’s cats with a new campaign showing how just one shake of a pack of Dreamies can instantly win over any feline. The campaign sees the launch of adam&eveDDB’s new ‘All It Takes Is A Shake’ global brand line for the Mars, Incorporated-owned brand, which launched initially […]

Cowan London Redesigns Supreme Petfoods’ Selective Range

Cowan London Redesigns Supreme Petfoods’ Selective Range

Independent, international design agency Cowan London has created a new design for Supreme Petfoods’ Selective range of food and treats for small animals. The award-winning Selective range of products is recommended by vets as it provides optimum nutrition for small pets. The range was developed to meet owners’ increasing demand for products tailored to the needs […]

Wagg Sets Tails Going with a Rebrand by Robot Food

Wagg Sets Tails Going with a Rebrand by Robot Food

Wagg’s no frills, locally sourced, pet food was facing stiff competition from supermarket own-label. The IPN brand needed a fresh start and turned to Leeds based Robot Food to rethink, reposition and rebrand their range of complete food and treats. Lucy Stones, Brand Marketing Manager at IPN said: “We are the savvy choice in a […]

Pedigree Launches ‘The Season of Good Dog’ – An Annual Holiday Just For Dogs

Pedigree Launches ‘The Season of Good Dog’ – An Annual Holiday Just For Dogs

 Every nation on earth has an annual celebration to share with the ones they love. And finally, Pedigree have created the thing we’ve all been asking for, a festive holiday for dogs. Introducing the Season of Good Dog, a global campaign celebrating the festive season through the eyes of our four-legged friends, developed by […]

Dine Promises More Face-to-Face Time with Your Furry Friend in Latest Campaign

Dine Promises More Face-to-Face Time with Your Furry Friend in Latest Campaign

Dine has launched a new product backed by a global through-the-line campaign from Colenso BBDO. Cat owners love their cats unreservedly. It’s a deep and special bond that, let’s face it, can often be a little one sided. Dine understands the key to this emotional bargaining is food –  gorgeous food, designed to satisfy their […]

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