Premium pet food brand Natures Menu has released an upbeat, informative series of online videos to promote its popular Poo Bag Challenge. Created by transformative communications agency HeyHuman, the collection of short clips will run across YouTube, paid search, ecommerce and social. The campaign looks to acquire new customers by focusing on the benefits of […]
Start-Up dog food manufacturer Walker & Drake emerge into the market with their unique ‘Cold Pressed’ dog food to take their competitors by storm.
The owners of Walker & Drake approached The Brand Nursery for help to develop their brand identity and packaging for their unique ‘Cold Pressed’ dog food. There are very few manufacturers of this type of product in the UK, and the benefits of ‘Cold Pressed’ are higher levels of nutrients compared to that of standard […]
International brand design agency Lewis Moberly, along with the Partners of Honey I’m Home, today celebrate their DBA Design Effectiveness Award by unveiling their award-winning work: Honey I’m Home! – a range of dog treats that, in just 16 months, has transformed the by-products of India’s village buffalo farmers into a range that has taken […]
Itsdogfood.com is a new to market (you guessed it) dog food brand that produces British made, cold pressed and raw frozen dog food as well as jerky treats. Seeing a growing demand for better quality pet food, company founder Craig Wallace invested in the UK’s first cold pressed dog food plant. To keep prices competitive, […]
Social media can be a bleak place, especially with all that’s happening in the world right now. So long term partners, Pedigree and Colenso BBDO Auckland have launched a social media platform for dogs – with the aim of overcoming everything that’s bad about social media and bringing the good back to our newsfeeds. Off […]
Mars Petcare is supporting its No.1 natural pet food brand James Wellbeloved in a campaign that celebrates the emotional and health benefits that it provides to our pets. The new #wellchuffed campaign, created by AMV BBDO, shows your best dog and cat friends strutting their stuff and flaunting how shiny their coats are, as they […]
Butcher’s Pet Care is kicking off their first brand campaign in five years as the brand re-positions itself as “the everyday choice in naturally nourishing food for dogs.” Developed by creative agency, LIFE, the TV campaign gives an intimate insight into the special bond that exists between owner and pet. The film captures beautiful everyday moments that […]
A 1970s French romantic crooner – inspired by a combination of Engelbert Humperdinck and Serge Gainsbourg – takes centre stage in the latest instalment of Sheba’s ‘Resistance Is Futile’ campaign, created by Abbott Mead Vickers BBDO. The mythical singer, Vincent Le Chat, stares down the barrel of the camera on a suitably 70s kitsch TV […]
The Pedigree brand announced “Every Pup’s Superpower” – a US-wide program that shines a light on pet adoption and celebrates the superpowers in all dogs. The campaign was launched in support of Pedigree’s sponsorship of the new IMAX documentary, Superpower Dogs, which highlights the extraordinary abilities of dogs who save lives and make the world a […]
Behavioural communications agency HeyHuman and Natures Menu have developed a strikingly original campaign for premium natural pet food brand Natures Menu which turns traditional pet food communications on its head. The idea behind the Poo Bag Challenge is that picking up dog poo that is smaller, firmer and less smelly and much less of a […]