For every adopted dog, from partnering shelters, Finn will donate 500 Dogecoin cryptocurrency
Ogilvy Social.Lab collaborates with Finn to create #AdoptaDogecoin beta program to support Finn’s mission to help pups find a forever home. Today, Ogilvy Social.Lab launches #AdoptaDogecoin, a digital campaign that harnesses the power of cryptocurrency, and dog memes, to encourage adoptions amongst future pet owners. Dogecoin (DOGE) is a cryptocurrency that has surged in popularity […]
Latest brand campaign reminds owners that IAMS for Vitality combines high levels of animal protein with an irresistible taste that IAMS cats and dogs will love
To coincide with National Pet Day on the 11th of April 2021, IAMS is investing in a three-month brand campaign spanning TV, radio, digital and print media. The campaign aims remind pet owners that IAMS’ exceptional nutrition containing high quality animal protein provides pets with the fuel they need to thrive. Celebrating over 70 years […]
AMV BBDO creates new campaign in Russia to
encourage responsible adoption of kittens
Social media connects prospective kitten adopters with animal shelters
Whiskas, the Mars Petcare brand, is launching a campaign in Russia to raise awareness of the rising problem of kitten abandonment, and to help build an understanding of what responsible cat ownership entails. This is achieved by highlighting some of kittens’ slightly less endearing habits in a playful way. Created by AMV BBDO, the six-week […]
Premium pet food brand Natures Menu has released an upbeat, informative series of online videos to promote its popular Poo Bag Challenge. Created by transformative communications agency HeyHuman, the collection of short clips will run across YouTube, paid search, ecommerce and social. The campaign looks to acquire new customers by focusing on the benefits of […]
Start-Up dog food manufacturer Walker & Drake emerge into the market with their unique ‘Cold Pressed’ dog food to take their competitors by storm.
The owners of Walker & Drake approached The Brand Nursery for help to develop their brand identity and packaging for their unique ‘Cold Pressed’ dog food. There are very few manufacturers of this type of product in the UK, and the benefits of ‘Cold Pressed’ are higher levels of nutrients compared to that of standard […]
International brand design agency Lewis Moberly, along with the Partners of Honey I’m Home, today celebrate their DBA Design Effectiveness Award by unveiling their award-winning work: Honey I’m Home! – a range of dog treats that, in just 16 months, has transformed the by-products of India’s village buffalo farmers into a range that has taken […]
Itsdogfood.com is a new to market (you guessed it) dog food brand that produces British made, cold pressed and raw frozen dog food as well as jerky treats. Seeing a growing demand for better quality pet food, company founder Craig Wallace invested in the UK’s first cold pressed dog food plant. To keep prices competitive, […]
Social media can be a bleak place, especially with all that’s happening in the world right now. So long term partners, Pedigree and Colenso BBDO Auckland have launched a social media platform for dogs – with the aim of overcoming everything that’s bad about social media and bringing the good back to our newsfeeds. Off […]
Mars Petcare is supporting its No.1 natural pet food brand James Wellbeloved in a campaign that celebrates the emotional and health benefits that it provides to our pets. The new #wellchuffed campaign, created by AMV BBDO, shows your best dog and cat friends strutting their stuff and flaunting how shiny their coats are, as they […]
Butcher’s Pet Care is kicking off their first brand campaign in five years as the brand re-positions itself as “the everyday choice in naturally nourishing food for dogs.” Developed by creative agency, LIFE, the TV campaign gives an intimate insight into the special bond that exists between owner and pet. The film captures beautiful everyday moments that […]
