Creative agency DECIDE. have revamp the branding of Butcher’s Pet Care‘s cat food range. The brief asked DECIDE. to target owners of healthy, active cats with an outdoor lifestyle. The objective of the new range was to build the credibility of the Butcher’s ‘Cat’ proposition, be disruptive within the category and be mind-opening for cat owners, […]
Nestlé Purina is making it easier for sporty people and their dogs to exercise together with the launch of a new range of performance nutrition pet food. The company is rolling out Purina Pro Plan Sport in the United States to help hone the fitness levels of healthy dogs that already enjoy an energetic lifestyle […]
The bark heard ’round the park: “Doggupiers” invite canines across America to join the Merrick real food revolution; man’s best friend deserves food that’s “worthy of a fork” Dogs of all sizes, shapes, ages and breeds united today to “Doggupy” New York City’s Union Square Park, turning out for a demonstration to demand nutritious, real, […]