This season holiday sweaters are back in a big way! CESAR Brand has introduced its newest holiday campaign, “Matchy-Matchy,” and with the help of actor and rapper, Ice T; dancer, musician and actor Mark Ballas; and NFL player, Devon Still, they’re showing how matchy sweaters can take dogs from man’s best friend to man’s cool […]
WHISKAS has launched a new brand platform and advertising campaign by AMV BBDO, which celebrates what owners love most about their cats – their inquisitive, curious personalities. The new ‘Feed Their Curiosity’ campaign launches with three new ads that showcase the enchanting way our cats approach the world and highlights WHISKAS’ role in feeding this […]
BBDO Worldwide announced the launch of Flare Studio, a new, curated crowdsourcing initiative developed to meet the rising demand for diverse and authentic video content for an online audience. The initiative, led by AMV BBDO in London, gives clients access to a global talent pool of creatives, filmmakers, production companies and influencers through a content creation […]
Temptations Brand launched a new online media Treat Them Too campaign encouraging cat owners to remember their feline friends with America’s No. 1 cat treat. Created by Adam & Eve/DDB London, the campaign’s first digital content release features a 1980s-style music video starring the Electric Furs – a fictitious band made up of real cats […]
Clemenger BBDO Melbourne and My Dog have created Doggy Bag – a gourmet home delivery service for Sydney and Melbourne’s most discerning four legged friends. With more Australians than ever working long hours, home delivery services from fine-dining restaurants have become hugely popular. But no one was catering to man’s best friend. “With less free […]
In today’s society we are constantly in touch with our friends. When they miss us, they are able to send messages instantly via one of many messaging channels. But man’s best friend does not have such a luxury. They spend many hours at home unable to express their feelings. In moments of intense loneliness dogs […]
Saatchi & Saatchi Madrid, in partnership with pet food brand Pedigree, have created “The Posting Tail”, a device that allows dogs to share what they like on social media, without a human being involved. How does it work? When the dog sees something it likes, it wags its tail in a particular way. An accelerometer […]
Whiskas has released a hilarious addition to its Kitten Kollege YouTube channel, showing what happened when it opened its doors to a new French exchange student. As the fourth film to be released, the latest instalment promises to be as cute and adorable as it is funny and entertaining. Visiting from le collège des chiots, […]
Dogs Trust has provided an alternative to the traditional Valentine’s Day scenario by creating a dining-in experience for dogs and their owners complete with champagne and a bespoke mutt-friendly menu. The MicroChippy café will allow canine owners to spoil their best friend at London’s renowned gourmet hotdog and champagne bar, Bubbledogs. For £12 humans can […]
Waitrose has introduced a new cat and dog food range with the brand and visual identity designed by Equator. The retailer wanted to snag a portion of the £1.6bn pet food market and tasked Equator with creating the strategy, brand name, visual identity and packaging for the ‘Mill Stream Farm’ range which launches UK-wide this […]