Pedigree’s Adorable ‘Pup-letes’ Hit the Court in New Ads by BBDO New York

This March, American college sports fans aren’t the only ones with basketball fever. The Pedigree ‘pup-letes’ are hitting the court in a new adorable campaign from the Mars, Incorporated owned brand.

The new ads are part of Pedigree’s ‘What does it take to be a Pedigree Pup-Lete?’ video series, created by advertising agency BBDO New York, which launched in 2016 with the Puppy Bowl.

Since 2016, the brand has added three new videos to the series, with three additional sports to be spotlighted throughout the year. Each video features a different sport, as well as adorably athletic pups.


Agency: BBDO New York
Creative Director: Greg Gerstner
Art Director: Banks Noel & Jaxque Lombardo
Executive Creative Director: Tom Godici & Greg Ketchum
Account Director: Elizabeth Kelberg
Executive Producer: Regina Iannuzzi
Producer: Annie Dietz
Account Executive: Michael Miles
Senior Copywriter: Steven Schroth & Rich Fiset
Senior Art Director: Raina Rocha
Associate Creative Director: Kelly Kennedy

Source: Little Black Book

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