This September, Lyre’s, the world’s most awarded non-alcoholic spirits brand, will be delivering one of its most exciting and innovative product launches to date – Lyre’s Highland Malt. Priced at £23.50 per 700ml bottle, Lyre’s first ever non-alcoholic whisky style spirit will launch into the UK at Low 2 No Bev Festival (26th-28th September) and will be available for distribution via Proof Drinks and directly via Lyres.co.uk.
Lyre’s Non-Alcoholic Highland Malt has been impossibly crafted to capture the essence of a blended malt whisky, one of the world’s most revered spirits, with flavours that are distinct and contemporary. It is the first product in the Lyre’s portfolio of 18 premium, non-alcoholic spirits that’s designed to be enjoyed on the rocks, or within your favourite whisky-based cocktails, be it a simple highball or shaken in a sour.
Showcasing an inviting light honey hue, Highland Malt leads with a soft earthiness and bouquet, featuring light grain cereal, stone fruit and almond, round out every sip. The subtle additions of sea spray & lightly charred oak, further add to the complexity. A rewarding depth in flavour can be found with a natural influence of seasoned oak, nutty grain, and warm spices. In addition, the welcoming smoke contributes lift to the soft palette.
The Highland Malt has been meticulously created by Lyre’s flavour architect, David Murphy, who says: “While Lyre’s spirits are true to taste, they have their own distinction as a premium non-alcoholic beverage, and therefore, understanding the popularity of Whisky, we wanted to deliver the same delicious taste but with a difference. Whether served neat or in mixers, Whisky is a firm favourite for many around the world and understanding this, we’ve worked tirelessly to study the aromas and tastes that whisky fans most enjoy, to deliver the Highland Malt.”
Mark Livings, CEO at Lyre’s also comments: “The ever-increasing appetite for no and low options has catapulted the category from strength-to-strength in the past few years and is now estimated to reach £450 million by 2024. We have the largest portfolio of premium non-alcoholic spirits globally because we want our customers to have variety and choice – the choice to have their drinks their way without the alcohol. Highland Malt has been a real labour of love. It’s taken many years and a lot of innovation and testing to perfect the recipe, but finally we’ve created a spirit we’re proud to bring to market.”
Showcasing the new whisky at Low 2 No Bev Festival, Lyre’s will be hosting a masterclass on Highland Malt at the event. Visitors attending the show can find out more information on how they can get involved here.
Source: Lyre’s
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