Mamma’s Best, a subsidiary of Global Vision Holdings, has updated its look with new labels that give the brand a bolder, more modern feel that sets them apart and allows them to stand out amongst the competition.
These new labels will be part of a March 2013 promotion that Mamma’s Best has contracted with Sprouts supermarkets throughout the state of California, with approximately 1500 cases to be shipped to stores throughout California.
The promotion will run for two weeks. Grocery buyers have been very receptive to the new look, and orders have already increased for the product based on the updated, modernized labels.
The label change is part of an effort to have the bottle design properly reflect the quality and flavor of the product inside.
Glen Carnes, CEO and Chairman of Global Vision Holdings states “The previous labels did not do this product justice. We are excited about the new design and are confident that this re-branding will greatly increase sales for this product in 2013, which will take Mamma’s Best to the next level and result in higher earnings for Global Vision Holdings Inc. and in turn, all of its shareholders.”