McDonald’s Clever Hot Beverage Billboard Doubles As A Snow Report

Vancouver-based agency Cossette has come up with an idea where McDonald’s McCafé billboard would double as a snow report.

By modifying the height of the whipped cream or foam peaks on top of the featured McCafé beverages, McDonald’s Canada provides skiers and snowboarders travelling to Whistler, British Columbia with the latest weather-related news.

  Beverage, Billboard, Canada, Fast Food, McCafe, McDoanld’s, Non Alcoholic, OOH, Snow Report, Weather