MOMA, the experts in oats, are adding three innovative new porridge flavours to the range this September. With listings already secured across the multiples; Sainsbury’s (410 stores), Tesco (up to 400 stores), Waitrose (300 stores), Morrisons (200 stores) and Ocado, the new variants have no added sugar and bring unique new flavour combinations to the category.
Available in a convenient sachet format the new flavours are designed for consumers to simply add their choice of milk and microwave for two minutes, marking a change from MOMA’s current ‘just add hot water’ range. Each of the innovative flavours; Apple, Date & Caramel, Raspberry, Chia & Pumpkin Seed and Peanut Butter & Maple Syrup, is made using whole ingredients and has no added sugar or artificial flavourings.
Tom Mercer, Founder, MOMA, says, “We’ve designed our new porridge sachets to meet demand from our customers, both for increasingly adventurous and innovative flavours combinations and also for a porridge format where they can add their own choice of milk. Featuring our signature blend of British wholegrain jumbo oats and with no added sugar, the new range in the latest step in our mission to upgrade breakfasts across the nation.”