The iconic Morton Salt Girl, now in her centennial year, has won a permanent place on the Advertising Week Walk of Fame on Madison Avenue in New York City. The winning brand icons voted into the Advertising Week Walk of Fame was announced at the NASDAQ Marketsite in Times Square. The Morton Salt Girl is the first girl icon to be inducted.
Brand icons are nominated for the Advertising Week Walk of Fame each year, and are decided by the general public. Advertising Week administered a poll on its Facebook page so fans could vote for their favorite icons.
“This honor is the icing on the Morton Salt Girl’s birthday cake,” said Shayn Wallace, Vice President of Sales & Marketing for Morton Salt’s Consumer and Industrial Businesses. “We are thrilled that fans of the Morton Salt Girl showed their support and voted her into the Advertising Walk of Fame in her centennial year.”
Amid the backdrop of Chicago’s Magnificent Mile, thousands joined in the Morton Salt Girl’s daylong birthday celebration, which included food, music, giveaways, live art, cooking demonstrations and a 10-ft. tall LED in the shape of a Morton table salt canister – the product that made the Morton Salt Girl famous a century ago.
Morton Salt used this larger-than-life table salt canister to pay tribute to the Morton Salt Girl during her hometown celebration and to showcase select entries from “The Art of Salt: Morton Salt Label Design Contest,” a nationwide contest launched this summer which gave artists the opportunity to re-imagine the classic blue label on its iconic package of table salt. The winning designs were also revealed as part of the celebration in Chicago.
In addition, the company donated $100,000 to fund Morton Salt Girl Centennial Scholarships to benefit select fine arts and culinary arts students at the School of the Art Institute of Chicago and the Kendall College School of Culinary Arts.
Morton Salt CEO Christian Herrmann presented a $50,000 check to each school during the Chicago celebration. Recipients of the Morton Salt Girl Centennial Scholarships were selected by the schools based on academic performance, financial need and other criteria.
The Morton Salt Girl’s 100th birthday celebration will continue this year with holiday promotions and other activities.