Mrs Crimble’s, the gluten-free bakery brand owned by Ecotone UK, is launching a new pack of six Caramel Macaroons to tap into the ongoing flavour trend in the snacking category. 

Combining the delicious taste of caramel with Mrs Crimble’s signature coconut macaroons, the indulgent new cakes are available now in ASDA stores nationwide, RRP £1.50.

The perfect treat for Autumn, Mrs Crimble’s Caramel Macaroons have an appealing golden baked appearance with a light and moist texture that will appeal to both existing and new consumers.

The newly-released Caramel Macaroons are the latest successful new product innovation from the popular British brand that has specialised in gluten-free cakes, bakes and nibbles since 1979.

Mrs Crimble’s is a stalwart in the free-from cakes category and holds the largest market share at 41% (Source: IRI data to 10th September 2022).

Bryan Martins, Mrs Crimble’s Marketing & Category Director at Ecotone UK, says:

“Caramel and salted caramel are a beloved flavour trends, especially in cakes, and felt like a natural fit for Mrs Crimble’s cult macaroons. The sweetness of the caramel marries perfectly with the coconut base and moist texture of the macaroon, resulting in a truly indulgent and delicious treat for all to enjoy. We’re confident the new product will perform well with consumers looking to cosy up in the colder months and treat themselves to a delicious free-from cake. Gluten-free shoppers shouldn’t have to miss out on the delicious taste of a caramel cake and now they don’t have to.”

On shelf now, the distinctive pack design features the inviting caramel colours together with Mrs Crimble’s recognisable pink hearts and endearing wooden spoon character, who has a growing social media fan base.

The new treats complement the brand’s thriving product portfolio which includes Mrs Crimble’s Big Choc Macaroons – the number one free-from cake which accounts for 18% of all free-from cake sales.

Source: Mrs Crimble’s

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