Nature’s Aid, award-winning experts in natural health & one of the leading global vitamin & supplement producers, have released Wild Earth – the first completely vegan & planet friendly range of vitamin & supplements, created in collaboration with Ziggurat.
In keeping with a changing consumer landscape, the brand, developed by Ziggurat, is 100% vegan, biodegradable, cruelty-free, allergen-free, GMO free, additive free, filler & binder free, as well as sourcing natural ingredients, supporting farmers and supporting sustainable initiatives. The brand is born from the philosophy that you should be kind to the planet while taking care of your own health and wellbeing. Good for you, good for the planet.
The branding reflects the product’s ethical & health credentials, taking inspiration from the developing visual codes of ethically conscious brands. The logo uses traditional foliage iconography mixed with natural textures & materials, combined with a packaging architecture that is bold in its graphic execution, perfectly accentuated with punchy colourways to appeal to a modern consumer.
Brett Goldhawk, Managing Director at Ziggurat said: To be involved in such an exciting piece of innovation was awe-inspiring for my team. Working in true partnership with such an innovative client, our strategy work included naming, positioning and concept writing before developing the visual identity across packaging, brand world, POS and OOH.
George Johnston says: Ziggurat Brands took our vision and supported us in this brand creation – which clearly signifies its ethical credentials upon first glance, as well as being beautiful & bold to attract modern consumers looking for ways to get supplements & vitamins into their diets. Ziggurat really demonstrated an understanding of the semiotics of ethical branding as well as what our target market are seeking out. The creative sends the right signals to the right consumer and we’re delighted with the result.