Kallø, the leading jumbo rice cake brand owned by Ecotone UK (formerly Wessanen UK), is set to add an exciting flavour of rice & corn cakes to its wide snack portfolio: Cocoa, Date & Vanilla (RRP: £1.55).
Challenging the sweet biscuit category with a new, delicious option, the rice and corn cakes bring together the complementary flavours of cocoa, dates and vanilla.
Through this unique and innovative flavour combination, Kallø aims to attract new consumers to the snacking category and excite existing shoppers. With no artificial ingredients the delicious flavour comes from natural ingredients and is ideal for those looking for a sweet snack.
The vegetarian-friendly rice cakes will be available in a 133g pack containing 13 jumbo-sized cakes from Waitrose stores from 22nd February.
The launch follows Kallø’s large-scale digital marketing campaign titled: ‘Better by Nature’, which emphasises the brand’s commitment to tasty food that is made with quality ingredients and no artificial flavours.
In line with the Kallø product range and brand ethos, the new rice & corn cakes are gluten-free and contain no artificial colours, preservatives, or flavours.
Hayley Murgett, Kallø Brand Controller at Ecotone UK (formerly Wessanen) said:
The Cocoa, Date & Vanilla Rice & Corn Cakes are an exciting addition to the Kallø product portfolio. It hits the spot for those who want the taste of something deliciously sweet, but without any hidden nasties. The rice cakes are ideal for an evening snack or as an alternative to a sugary biscuit. We expect the SKU to be popular with the growing number of flexitarians seeking plant-based options.
Kallø is a brand focused on making natural and organic food, believing that super-tasty, healthy food doesn’t need to be boring or complicated.