Pepsi Max Refreshes – “Christmas Refreshed” Campaign Assets

Pepsi MAX creative unveiled with ‘All I Want For Christmas is… 2021’ OOH, capturing the mood of the public across the festive period

Following a year that has been anything but conventional, Pepsi MAX® launched its Christmas Refreshed campaign, encouraging people to refresh their old Christmas traditions and redefine their way of celebrating this festive season.

Following the energetic new TV advert that reimagines the traditional sounds of Christmas with emerging artists, Kamakaze and TrueMendous, the brand has refreshed its own Christmas campaign and is revealing a new creative asset that calls for 2020 to come to an end.

After achieving viral success across social channels, the new “All I Want For Christmas Is… 2021” asset will be rolled out across 2,300 OOH locations in the UK in w/c 14th December, with additional sites in Ireland, Belgium and Spain.


Brand: Pepsi MAX

Campaign: Christmas Refreshed                                                                                           

Client: Natalie Redford, UK Marketing Director

Agency: Truant

Founders & ECDs: David Gamble & Simon Labbett 

Creatives: Charlie Lindsay & George Bartlett

Planner: Don Larotonda

Artwork / Production: Mark Jump & Ramsey Chapman

PR Agency: Pangolin

Media: OMD

Source: Truant

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