Pepsi’s New Campaign Sends Paul Rudd and Michael Peña Out of this World

Pepsi’s New Campaign Sends Paul Rudd and Michael Peña Out of this World

Ant-Man stars Paul Rudd and Michael Peña feature as astronauts in a comedic campaign by AMV BBDO for Pepsi that shows just how far they will go for a Pepsi Max. As the two astronauts prepare for a rocket launch and run through their pre-flight checklist, they realise they have forgotten critical cargo: their Pepsi […]

Pepsi Unveils Global ‘For the Love of It’ Strapline in Marketing Overhaul

Pepsi Unveils Global ‘For the Love of It’ Strapline in Marketing Overhaul

Pepsi is launching a new global marketing platform with the strapline: “For the Love of It.” Replacing “Live For Now” – Pepsi’s first global strapline, which has been in play since 2012 – it will be launched throughout the year in more than 100 markets, starting with countries in Latin America and Eastern Europe. The slogan is accompanied by a […]

Pepsi MAX Partners with One of the Biggest Music Festivals in the World

Pepsi MAX Partners with One of the Biggest Music Festivals in the World

Pepsi MAX announced an exciting four-year European partnership between its iconic no-sugar cola brand, and one of the biggest and fastest growing music festivals in the world, Tomorrowland. For decades music has been a key part of the Pepsi DNA, exciting and unifying fans around a shared passion for music, from creating exciting campaigns and […]

Pepsi Max Encourages People to Try New Traditions in Latest Christmas Ad

Pepsi Max Encourages People to Try New Traditions in Latest Christmas Ad

 Pepsi Max’s latest integrated Christmas campaign has been released with the aim of inspiring consumers to try a new tradition this festive season. The campaign, #TryitLoveit, which was shot in Iceland with professional surfer Heidar Logi leading fellow surfers who, instead of watching TV on Christmas, chose to surf at night amongst the Icelandic […]

Pepsi Max Takes Summer to a New Level with New Series of Ingenious Hacks

Pepsi Max Takes Summer to a New Level with New Series of Ingenious Hacks

Comedian and actor Ash Williams, summer loving TV presenter Carissa Walford and Aussie Supercars driver Chaz Mostert have joined forces to create the ultimate guide on how to #MaxYourSummer via Traffik Group. The video for Pepsi Max in Australia, which released on December 9, shows how Williams, Walford and Mostert deal with bad traffic and […]

Pepsi Max Takes Genius of Football Volley to Next Level with New Feat

Pepsi Max Takes Genius of Football Volley to Next Level with New Feat

Celebrating one of the most thrilling elements of the world’s biggest sport, Pepsi MAX launches “Volley 360” – an unexpected take on the genius of the football volley. Pepsi MAX has assembled a diverse mix of athletes to put an original stamp on the move for a truly genius feat that will excite and amaze football […]

Pepsi Max Embrace Snapchat Sponsored Lenses with Valentine’s Push

Pepsi Max Embrace Snapchat Sponsored Lenses with Valentine’s Push

Pepsi Max is of the first UK brands to partner with Snapchat to bring Sponsored Lenses to users. The drinks giant is turning selfies into ads for its ‘Chelfie’ Valentine’s Day push. Available for 24 hours on 14 February, the drive will see users give their pictures “a cherry-flavoured” makeover. A special effect filter will superimpose […]

Pepsi Max’s GPS-Powered Blimp Helps You Find Lost Friends At Festivals

Pepsi Max’s GPS-Powered Blimp Helps You Find Lost Friends At Festivals

During the Wireless Festival in London, Pepsi Max and AMV BBDO posed an innovative solution to a familiar concertgoer problem: what to do when you lose your friends. For a new film promoting Pepsi Max’s “What If…” campaign, the soda giant and AMV BBDO created three drone-powered “Friend Finders,” which were dispatched among a crowd […]