Pepsi Max Embrace Snapchat Sponsored Lenses with Valentine’s Push

Pepsi Max Embrace Snapchat Sponsored Lenses with Valentine’s Push

Pepsi Max is of the first UK brands to partner with Snapchat to bring Sponsored Lenses to users. The drinks giant is turning selfies into ads for its ‘Chelfie’ Valentine’s Day push. Available for 24 hours on 14 February, the drive will see users give their pictures “a cherry-flavoured” makeover. A special effect filter will superimpose […]

Pepsi Max’s GPS-Powered Blimp Helps You Find Lost Friends At Festivals

Pepsi Max’s GPS-Powered Blimp Helps You Find Lost Friends At Festivals

During the Wireless Festival in London, Pepsi Max and AMV BBDO posed an innovative solution to a familiar concertgoer problem: what to do when you lose your friends. For a new film promoting Pepsi Max’s “What If…” campaign, the soda giant and AMV BBDO created three drone-powered “Friend Finders,” which were dispatched among a crowd […]

Pepsi’s #Futbolnow Blippar Campaign Achieves 2.4m Interactions

Pepsi’s #Futbolnow Blippar Campaign Achieves 2.4m Interactions

Pepsi has revealed that its #Futbolnow campaign saw fans spend the time equivalent of more than 35,000 football matches engaging with the featured content. For the activity, which kicked off ahead of the Fifa World Cup last year, cans and bottles of Pepsi Max were transformed into interactive digital experiences. Consumers were encouraged to use […]

Pepsi Max ‘Time Tunnel’ Stunt Surprises London Bridge Commuters

Pepsi Max ‘Time Tunnel’ Stunt Surprises London Bridge Commuters

Pepsi Max targeted unsuspecting commuters at London Bridge on November 4 with images of cyborgs, and dinosaurs suddenly appearing in front of them out of seemingly nowhere. The Time Tunnel stunt, from AMV BBDO, Grand Visual and Freuds, featured augmented reality and stereo projection to make the images appear in front of any passerby. This […]

Pepsi Pranks People With Augmented Reality Bathroom Mirror

Pepsi Pranks People With Augmented Reality Bathroom Mirror

To celebrate Halloween last week, Pepsi Max decided to play a prank on some unsuspecting moviegoers. Using an augmented reality bathroom mirror equipped with face tracking technology, the brand gave the moviegoers a scare by giving their reflections a horror makeover. Staring into the mirror, one man had his reflection turn into a scary clown, […]

Research Shows that Top FMCG Brands on Social Media Aren’t the Best Sellers

Research Shows that Top FMCG Brands on Social Media Aren’t the Best Sellers

A new study revealed how the UK’s 100 biggest FMCG brands rank on social media – identifying that competitor brands are outshining top selling brands, by shifting the focus from sponsored pages and like ads, to promoting and boosting individual pieces of content. The research found that only one brand (Pepsi MAX) is a top […]

Pepsi Max Makes Londoners Jump with Alien Invasions in New Campaign

Pepsi Max Makes Londoners Jump with Alien Invasions in New Campaign

Aliens, giant robots and a tiger appeared greeted stunned travelers on the streets of London when Pepsi Max launched the latest in its ‘Unbelievable’ campaign. The brand adorned a typical London bus stop with digital technology to create the effects in front of unsuspecting passengers on New Oxford Street. The campaign was created by AMV […]

Pepsi MAX Invites Consumers to Unlock a Legend with New Advertising Campaign

Pepsi MAX will air the brand’s new TV commercial to support its latest, and biggest, gaming campaign. Debuting just ahead of the official NFL season, the ad, titled “Disappearing Sanders”, is the television expression of the current Pepsi MAX promotional campaign bringing excitement to fans by inviting them to unlock a legendary player in the […]