Aliens, giant robots and a tiger appeared greeted stunned travelers on the streets of London when Pepsi Max launched the latest in its ‘Unbelievable’ campaign.
The brand adorned a typical London bus stop with digital technology to create the effects in front of unsuspecting passengers on New Oxford Street. The campaign was created by AMV BBDO and produced by Grand Visual, while OMD UK handled media planning and Talon took care of media buying.
Rachel Holmes, senior marketing manager, CSDs, PepsiCo UK, said: “It’s a testament to our agency partners that we can launch another unique media first for this campaign.
“It truly lives up to Pepsi Max’s Unbelievable proposition from the innovative media planning through to the fantastic creative.”
The content created at the bus stop will be hosted on the Pepsi Max YouTube channel.