McDonald’s and Leo Burnett channel 90s nostalgia in latest campaign highlighting long-standing food provenance

<strong>McDonald’s and Leo Burnett channel 90s nostalgia in latest campaign highlighting long-standing food provenance</strong>

McDonald’s latest campaign highlights the little changes they’ve made to the way they source their food over the last 20 years, by tapping into 1990s culture. The campaign launches with a 90s Teletext inspired advert interrupting ad breaks across major networks during peak programming. The 30” spot will take over screens across the UK, and will read: “We’ve […]

tms doubles the appeal of McDonald’s MONOPOLY game with Double Peel gameplay

<strong>tms doubles the appeal of McDonald’s MONOPOLY game with Double Peel gameplay</strong>

McDonald’s MONOPOLY Double Peel is back for a second year, offering players another chance to double up on the excitement of the UK’s biggest prize promotion. Double Peel was introduced by McDonald’s and tms for last year’s McDonald’s MONOPOLY game extending the long-running prize promotion into the mobile app. McDonald’s MONOPOLY returns to the UK […]

McDonald’s Norway Shows Its Ugly Side In A New Anti-Littering Campaign

Iconic packaging turns into iconic trash. McDonald’s Norway takes ownership of its littering by showcasing the ugly side of their packaging, encouraging guests to join their cause and researching what they can do themselves to prevent littering.

McDonald’s Norway Shows Its Ugly Side In A New Anti-Littering Campaign

McDonald’s Norway Shows Its Ugly Side In A New Anti-Littering Campaign

THE REAL F*** WORD: Walkers Partners With Comic Relief For Red Nose Day To Challenge The Nation To Give Up The F-Word (fine) And Open Up About How They Really Feel

● Comedian and mental health campaigner Ruby Wax fronts the digital-first campaign to open up the conversation surrounding mental wellbeing and talk more openly about feelings ● New research unveiled by Walkers, the ‘F Word Report’, shines a light on how often Brits bottle up their emotions as the nation collectively utters ‘I’m fine’ up to 215 million times a day which is on average 28 times a week ● Only three in four Brits (77%) rarely answer the question ‘How are you?’ honestly, instead opting for a generic ‘I’m fine’ response

THE REAL F*** WORD: Walkers Partners With Comic Relief For Red Nose Day To Challenge The Nation To Give Up The F-Word (fine) And Open Up About How They Really Feel

THE REAL F*** WORD: Walkers Partners With Comic Relief For Red Nose Day To Challenge The Nation To Give Up The F-Word (fine) And Open Up About How They Really Feel

THE GIFT: New Campaign From McDonald’s Reminds Us To Savour The Small Things

THE GIFT: New Campaign From McDonald’s Reminds Us To Savour The Small Things

McDonald’s has launched a new advert that reminds customers that you don’t need to spend a lot in order to get, or give, a little moment of joy.   The 60 second advert, created by McDonald’s advertising agency Leo Burnett, follows the journey of a young boy who receives his first car from his parents on his […]

Walkers-Owned Wotsits, Monster Munch and Quavers Return to TV After a Decade in New Ad by AMV BBDO

Walkers-Owned Wotsits, Monster Munch and Quavers Return to TV After a Decade in New Ad by AMV BBDO

Walkers is reminding parents just how irresistible Wotsits, Monster Munch and Quavers are – marking the first time all three have aired on TV in 10 years. Rather than focusing on children, the campaign targets adults, with the aim of sparking the latent love that they have for crisps. Created by AMV BBDO, the spot […]

Martini Launches New Fully Integrated ‘Martini Time’ Brand Campaign

Martini Launches New Fully Integrated ‘Martini Time’ Brand Campaign

Bacardi-owned MARTINI announced the launch of MARTINI TIME – a new, fully-integrated brand campaign that will be executed through-the-line from early April. At the heart of the new campaign is the brand’s belief in the power and importance of time spent with friends. MARTINI has invested $15m across advertising, PR and social media in Europe, […]

McDonald’s Asks Customers, ‘Peely Peely?’ to Kick Off Annual Monopoly Game by Leo Burnett London

McDonald’s Asks Customers, ‘Peely Peely?’ to Kick Off Annual Monopoly Game by Leo Burnett London

Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the eagerly awaited annual Monopoly promotion. With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people […]

Nord DDB’s New Billboard for McDonald’s Visualises Dyslexia to Help Raise Awareness

Nord DDB’s New Billboard for McDonald’s Visualises Dyslexia to Help Raise Awareness

 Dyslexia is one of the world’s most common learning disabilities, affecting an estimated 20 percent of the population globally. But those who haven’t experienced it likely don’t appreciate what a frustration it can be in daily life. To help mark today as World Dyslexia Awareness Day, McDonald’s Sweden and agency Nord DDB brought empathy to the […]

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