Pepsi MAX is teaming up with Houseparty to build the app’s first custom trivia deck in an exciting new global partnership that launches today. To mark the highly anticipated return of the UEFA Champions League in August, Pepsi MAX and Houseparty have created the ultimate football deck based on UEFA Champions League trivia for fans.
The Pepsi Football Trivia Deck will join the roster of free games available on Houseparty, which has seen download numbers skyrocket over the last few months as people have looked for ways to virtually connect during the pandemic.
Users across the world will have the chance to virtually socialize and compete against one another by answering some of the trickiest UEFA Champions League questions in a bid to outwit friends and family. With more than 250 challenging multiple-choice questions — covering everything from “Who scored the most hat-tricks in the UEFA Champions League?” to “Which clubs have won the UEFA Champions League more than four times?” — the Pepsi Football Trivia Deck on Houseparty is guaranteed to stump even the most knowledgeable football fans.
To support the launch, Manchester United FC superstar Paul Pogba posted a video, which shows the midfielder crashing a Houseparty of three football fans — Now United’s music star Bailey May, sports presenter Layla Anna-Lee, and panna champion Jack Downer — who thought they were just there to try out the new game. Before making his appearance, the group can be seen struggling on a particularly difficult Pogba-related question before the Frenchman stuns them by crashing the Houseparty – and warning them to answer correctly!
Houseparty has recently become one of the most downloaded apps globally, in April, becoming the number one social app in 82 countries, including the U.S. App Store. Billed as a ‘face-to-face social network,’ Houseparty is known as the go-to place to connect with friends and loved ones via an easy-to-use group video chat.
Aman Matharu, Head of Digital Marketing at PepsiCo Global Beverages, commented: “As Houseparty has grown incredibly fast around the world, we quickly identified an opportunity to feed the football fix of millions of fans worldwide with a football trivia deck. . We got in touch with the team at Houseparty and with their partnership, created something that’s perfect for the platform. As the first brand to partner with Houseparty to create a custom trivia game, our aim is to drive further excitement about the return of the UEFA Champions League and help fans around the world get closer to the game they love.”
Kimberly Baumgarten, Head of User Experience and Marketing with Houseparty commented: “We are thrilled to bring this new trivia trivia deck to our users around the world. More than half of Houseparty users play games while using the app, and this a fun, timely way to enjoy gaming on Houseparty. Football is such a big part of our lives and the way we connect with our friends and family, and we are honored to help build the excitement as the games resume play in August.”
Pepsi MAX is a proud sponsor of the UEFA Champions League.