Designing a flexible connected packaging solution to change consumer behaviour and reduce waste.

SGK Anthem, Vrijdag Premium Printing, Generous Minds, Neurensics, Kurz and Merck have joined forces under the name ‘Packadore Collective’ to design and implement both desirable and sustainable packaging solutions. Their DeXel innovation is a flexible connected packaging solution to change consumer behaviour and reduce waste.

Designing a flexible connected packaging solution to change consumer behaviour and reduce waste.

The climate crisis remains one of the most critical challenges facing humanity and food waste is a significant contributor. Wasted food contributes a whopping 8-10% of total man-made greenhouse gas emissions and approximately one-third of food produced around the world is wasted each year. We all have a responsibility to play our part in addressing […]

PEPSI MAX Partners With Houseparty To Host The Ultimate Trivia Deck Based On The UEFA Champions League

- Football fans can put their UEFA Champions League knowledge to the test in a new interactive trivia deck on face-to-face social network, Houseparty in collaboration with Pepsi MAX -

PEPSI MAX Partners With Houseparty To Host The Ultimate Trivia Deck Based On The UEFA Champions League

Pepsi MAX is teaming up with Houseparty to build the app’s first custom trivia deck in an exciting new global partnership that launches today. To mark the highly anticipated return of the UEFA Champions League in August, Pepsi MAX and Houseparty have created the ultimate football deck based on UEFA Champions League trivia for fans. […]

Wren Kitchens Launches Industry-First Mobile App

Wren designs, manufactures and delivers over 2,000 kitchens a week. Customers can track their journey from start-to-finish including signing documents, viewing a 360-degree panorama of their kitchen and tracking their delivery live on an interactive map. Officially launched in December 2019. The app was developed in-house over nine months.

Wren Kitchens Launches Industry-First Mobile App

Wren Kitchens launches a ground-breaking mobile app so customers can easily manage the process of purchasing a kitchen every step of the way. The first kitchen retailer to launch an app of its kind, Wren aims to equip its customers with even more real-time information with the touch of a button anywhere in the world. […]

The Michelin Guide, TripAdvisor and TheFork Launch an International Strategic Partnership

TheFork Acquires Bookatable and Expands to the UK, Germany, Austria, Finland and Norway Markets

The Michelin Guide, TripAdvisor and TheFork Launch an International Strategic Partnership

The Michelin Guide has joined forces with TripAdvisor and TheFork to offer diners a complementary way to find their ideal dining experience, as well as improved access to a wider choice of high-quality restaurants around the world. Michelin and TripAdvisor, with its subsidiary TheFork, have entered into a content and licensing partnership to combine the […]

Arla Finland announces AI app for animal welfare – “We wanted to create the world’s most transparent milk origin journey”

From today, consumers have the opportunity to view varied and up-to-date information on the welfare of cows. Arla Iris is the name of an app developed by Arla Finland that uses artificial intelligence technology. The app will be piloted on Tikka, an organic farm in Kurikka. Arla Single Estate Organic Milk will be the pilot product.

Arla Finland announces AI app for animal welfare – “We wanted to create the world’s most transparent milk origin journey”

This is reportedly the first time in the world that artificial intelligence is used to give consumers up-to-date information on animal welfare. Arla Finland’s CEO Kai Gyllström explains that the purpose of the new innovative app is to meet consumer expectations. – It is important for people to be sure that the living conditions of dairy farm […]

DoorDash Celebrates Diversity of American Cuisines and Cultures in New Brand Campaign

DoorDash Celebrates Diversity of American Cuisines and Cultures in New Brand Campaign

DoorDash, the largest on-demand destination for door-to-door delivery in more than 4,000 cities in the United States, Canada, and Australia, announced today the launch of a multi-platform marketing campaign in the U.S. The “Every Flavor Welcome” campaign, created in partnership with The Martin Agency, is an invitation for consumers to celebrate the diversity of cuisines […]

Coca-Cola Embraces Augmented Reality with Interactive Experience

Coca-Cola Embraces Augmented Reality with Interactive Experience

As augmented reality becomes more of a transformational technology for the marketing industry, more brands are adopting it in various ways. Coca-Cola decided to invite viewers into its immersive AR plunge through its app in collaboration with Ogilvy Mexico and VFX house Timber. Santa Monica-based Timber worked with Ogilvy to create 3D elements needed for the interactive AR experience where users […]

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