Two of the world’s most loved brands are joining forces to launch the Pizza Hut KFC Popcorn Chicken Pizza – a collaboration so delicious it might just break the internet.
The global integrated campaign, created by Iris, launches in the UK today with a 30” announcement film starring Pizza Hut’s long-time brand ambassador, Parker J Parkerson. Parker warns the internet to ‘brace itself’ as he reveals a collaboration so mind-blowing it could possibly break. As soon as the Pizza Hut KFC Popcorn Chicken Pizza is introduced, the meltdown begins and Parker takes us on a journey through the internet collapsing on itself, in his signature tongue-in-cheek style.
The campaign was born out of consumer reactions to a trial in the UK last year – which sold out in just 9 days due to the huge demand. Consumers thought the idea of a collab between two competing global brands of such stature was be huge news – and we desperate to get their hands on a slice.
In the UK the campaign will be supported by activations on TikTok and Instagram reels, as Diversity’s Perri Kiely launches a new dance to the infamous Pizza Hut and KFC song, capitalizing on the novelty of these iconic brands coming together.
While other food brands have flirted with each other, this is the first time two major brands in the same category have truly collaborated on a single product globally.
Amelia Riba, Chief Brand Officer Pizza Hut UK and Europe, commented: “To the consumer we are competitors, but in reality this is a great example of our Yum! brands collaborating to create a category beating product unlike any other ”
Ian Bradbury, Chief Client Officer, Iris: “People just don’t expect two big brands in the same category to come together like this. This paved the way for a clear opportunity for us to have some fun with our brand ambassador, to share this incredible news in the way that only he can.”
The campaign will run globally across multiple markets, and comes under Pizza Hut’s global brand platform ‘Now That’s Delivering’, created by Iris in 2018.
Lead creative and strategic agency – Iris
Chief Creative Officer – Shaun Mcilrath
Creative Directors – Lou Bogue and Rupert Thornborough
Agency Producer – Rachel (Chops) Amess
Strategy Director – Raj Thambirajah
Managing Partner – Ian Bradbury
Group Account Director – Isabelle Taylor
Production Company – Biscuit Filmworks
Director – Clay Weiner
Editing House – Stitch Editing
Editor – Gareth McEwen
Post Production – Black Kite
Audio post production – Grand Central Studios
CGI artist – Nina Mossand (flame artist) & Ivo Sousa (design)
PR – Laura Dilnot & Lucy Hancock
Source: IRIS Worldwide
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