Channel 4 debuts the winner of its Diversity in Advertising Award with Starbucks ground-breaking #whatsyourname advert

Channel 4 debuts the winner of its Diversity in Advertising Award with Starbucks ground-breaking #whatsyourname advert

Based on real life experiences, the advert portrays a transgender person trialling their new name in a Starbucks store Channel 4 award challenges the lack of representation of LGBT+ people in advertising, with research revealing only 0.3% of all adverts feature a transgender person Starbucks is partnering with charity Mermaids to expand their helpline to […]

Iris Launches Playfully Provocative First Campaign for Pizza Hut, Setting Out to ‘Topple’ Rival Domino’s

Iris Launches Playfully Provocative First Campaign for Pizza Hut, Setting Out to ‘Topple’ Rival Domino’s

Iris has launched the first campaign for Pizza Hut Delivery since being appointed as the brand’s lead strategic and creative agency in 2018. Pizza Hut is a much-loved pizza brand in the UK but, because of the brand’s historic association with restaurants, it is less well known that Pizza Hut delivers. Iris have joined Pizza […]

Domino’s Launches on Snapchat with ‘Dough to Door’ Film

Domino’s Launches on Snapchat with ‘Dough to Door’ Film

Domino’s has bolstered its social-media presence by rolling out on messaging service Snapchat. The pizza-delivery brand will promote its tie-up for 24 hours as a Snapchat Story, with the platform carrying a short video ad created by agency Iris. The “dough to door” film charts the journey of a pizza-delivery driver who encounters an alien […]

Fantastic Zero Gravity Ad Shows People Making Juice In ‘Space’

Fantastic Zero Gravity Ad Shows People Making Juice In ‘Space’

To demonstrate the portability of its drinks, British juice brand Robinsons and agency Iris Worldwide enlisted Oscar-winning special effects studio Framestore, who were behind the effects for Gravity, to create a space-themed ad for its new ‘SQUASH’D’ juice concentrate. The studio sent a group of eight on board a jet and dropped them from 35,000 […]