Iris Worldwide has been chosen by Starbucks as creative agency for its EMEA region, following a competitive pitch involving an undisclosed number of agencies. The process was run through marketing intelligence provider Creativebrief.
Iris will now support creative and execution for Starbucks across 41 markets, with new work expected to launch in 2018.
Maria Sebastian, senior vice president, Brand for Starbucks Europe, Middle East and Africa, “We are excited to begin our work with iris – a best in class creative agency who demonstrated during this process the opportunity we have to celebrate our coffee leadership, community values, and tell our brand story, across such a fantastically diverse region.”
Amy Bryson, Managing Partner, iris: “It’s not often that opportunities like this come along, and we couldn’t be more delighted to be partnering with a category-leading brand like Starbucks, a true global icon, during an exciting new chapter for the business.”