Channel 4 debuts the winner of its Diversity in Advertising Award with Starbucks ground-breaking #whatsyourname advert

Channel 4 debuts the winner of its Diversity in Advertising Award with Starbucks ground-breaking #whatsyourname advert

Based on real life experiences, the advert portrays a transgender person trialling their new name in a Starbucks store Channel 4 award challenges the lack of representation of LGBT+ people in advertising, with research revealing only 0.3% of all adverts feature a transgender person Starbucks is partnering with charity Mermaids to expand their helpline to […]

Chick-fil-A is most loved eating out brand in US

Top 100 eating out brands revealed in new research by Savanta

Chick-fil-A is most loved eating out brand in US

The Top 100 Most Loved US Eating Out Brands has been unveiled by Savanta, with chicken sandwich chain, Chick-fil-A, taking the number one spot. The Top 100 is based on 60,000 interviews with diners through Savanta’s market intelligence platform, BrandVue Eating Out; the largest customer tracking engine on the market. Chick-fil-A is followed by Starbucks, at number two, Olive Garden, Krispy Kreme […]

Starbucks and Bill Nye Explain the Science Behind the ‘Whoa Nitro’ in New Campaign

Starbucks and Bill Nye Explain the Science Behind the ‘Whoa Nitro’ in New Campaign

In support of the nearly national availability of Nitro Cold Brew in the US, Starbucks has released an ad campaign called ‘Whoa Nitro.’ The first national campaign for Starbucks Nitro Cold Brew, ‘Whoa Nitro’ celebrates a beverage that needs to be seen and tasted to be believed — it’s velvety-smooth, sweet without sweetener, and creamy […]

Starbucks Creates Unified Virtual Store in China via Alibaba Technology

Starbucks Creates Unified Virtual Store in China via Alibaba Technology

Starbucks will push the boundaries in digital innovation with the launch of its first-of-its-kind virtual Starbucks store in China. This ground-breaking digital collaboration with Alibaba Group unlocks new levels of engagement unseen in the marketplace today with customers. By transcending the traditional limitations of a single-app, to provide customers a unified one-stop Starbucks digital experience across […]

Design Bridge Shanghai Create Disruptive Design for Starbucks Mooncakes

Design Bridge Shanghai Create Disruptive Design for Starbucks Mooncakes

Design Bridge Shanghai has created a bold new graphic identity and packaging for Starbucks Mooncakes to build emotional connections with younger consumers across China. The new packaging uses a striking colour palette to disrupt traditional design codes while remaining culturally relevant, achieving crucial standout in the market during the Mid-Autumn festival, one of the most important Chinese festivals of the […]

Starbucks and Alibaba Launch Food Delivery and Virtual Stores in China

Starbucks and Alibaba Launch Food Delivery and Virtual Stores in China

Starbucks has extended its partnership with Alibaba in China, which will see it launch delivery services, establish a delivery kitchen and create a virtual store with the help of the eCommerce giant’s subsidiaries. The American coffee giant is already working with Alibaba for its interactive coffee store Shanghai Reserve Roastery, which is powered by Alibaba technology to allow consumers […]

Starbucks is Beating Apple, Google, and Samsung in Mobile Payments, According to eMarketer

Starbucks is Beating Apple, Google, and Samsung in Mobile Payments, According to eMarketer

Starbucks will remain the most popular proximity mobile payment app, staying ahead of Apple Pay and other competitors, according to eMarketer’s latest forecast on US proximity mobile payments. This year, 23.4 million people ages 14 and over will use the Starbucks app to make a point-of-sale purchase at least once every six months. That puts […]

Starbucks and Nestlé Form Global Coffee Alliance to Elevate and Expand Consumer Packaged Goods

Starbucks and Nestlé Form Global Coffee Alliance to Elevate and Expand Consumer Packaged Goods

Starbucks announced it will form a global coffee alliance with Nestlé to accelerate and grow the global reach of Starbucks brands in Consumer Packaged Goods (CPG) and Foodservice. With a shared commitment to ethical and sustainable sourcing of coffee, this alliance will transform, expand and elevate both the at-home and away-from-home coffee and related categories […]

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