Starbucks Presents a New Store Experience in London

Starbucks Presents a New Store Experience in London

On July 20, the first Starbucks express store in Europe opens in London’s major business hub, Canary Wharf. With an open layout, the new store features a walk-through experience and a streamlined menu at an early order point which allows customers to order, pay and pick-up even faster. “We recognize some of our customers, especially […]

With Humility and Respect, Starbucks Turns its Eye Toward Italy

With Humility and Respect, Starbucks Turns its Eye Toward Italy

Starbucks Coffee Company announced a partnership to open the first Starbucks store in Italy. Percassi, confirmed as Starbucks licensee in Italy, will own and operate Starbucks stores, with the first store opening in Milan in early 2017. February 29th’s announcement is especially significant for Starbucks Coffee Company chairman and CEO Howard Schultz. Thirty-three years ago, Schultz […]

New Era of Music Debuts at Starbucks with Spotify

New Era of Music Debuts at Starbucks with Spotify

Starbucks launched a new digital music experience with leading streaming music service Spotify, allowing Starbucks Mobile App customers to immediately discover music playing overhead in Starbucks stores, save Starbucks-curated songs to a playlist on Spotify and listen to Starbucks music anywhere they go on Spotify. This first-of-its-kind music experience reaches customers at more than 7,500 […]

Starbucks Kicks off China Digital Push with Tmall Store Launch

Starbucks Kicks off China Digital Push with Tmall Store Launch

Starbucks is boosting its digital sales in China through an online store on Alibaba-owned Tmall, selling gift cards, coffee vouchers and personalised e-cards. The store will give Starbucks an extension of its loyalty scheme in China, which the retailer believes will be its biggest international market in 2016, according to Investor’s Business Daily. For Alibaba […]

Istanbul Starbucks Store Offers a Café with a View

Istanbul Starbucks Store Offers a Café with a View

Each day, dozens of ferries crisscross Istanbul’s Bosphorus Straight, shuttling passengers east and west between Asia and Europe. The design of the remodelled Starbucks store near the bustling Kadikoy Carsi ferry terminal took its inspiration from these daily passages and the aesthetic of the boats and the ferry buildings. The store, which has served customers […]

Starbucks Unveils Christmas #RedCups with Socially Charged Installation

Starbucks Unveils Christmas #RedCups with Socially Charged Installation

Starbucks has unveiled its Christmas campaign featuring a four-metre tall Red Cup installation that lights up when activated by tweets. The giant Red Cup installation – that smells like a gingerbread latte – will be at Kings Cross station from Tuesday 3 November until Friday (6 November) and will gradually light up as consumers tweet […]