It’s that time of year again, the bonfires are burning, the fireworks are dazzling, but as the night draws to a close we immediately turn our thoughts to one thing…Christmas. To help us kick off the festive season, Pizza Hut has announced the arrival of its first ever festive pizza. The Christmas Pizza comes with a delectable Christmassy flavour, complete with sage and onion stuffing, rotisserie chicken, bacon and a red wine gravy.
To celebrate the launch, Iris and Pizza Hut have created an online campaign called ‘The 55 Days of Christmas Pizza’. Watch in awe as Pizza Hut’s now renowned spokesperson, Parker J Patterson, takes us through a Dickensian Christmas carol, convincingly playing the role of every singer in the chorus. Parker begins by celebrating bonfire night before quickly transforming into a quintessential Christmas character, as he asks the internet “Have you noticed that every year Christmas starts earlier?”, we are then assured that Pizza Hut’s new pizza will make this year’s lead up to Christmas even tastier.
The campaign is based on the insight that whilst the nation loves Christmas food, for reasons unfathomable, Christmas pizzas are never the first thing that spring to mind when the season begins. Pizza Hut has decided to put this right, by kicking off Christmas early and standing out with its unique Christmas pizza carol.
Amelia Riba, Chief Brand Officer Pizza Hut UK & Europe said: “We’re delighted to launch Pizza Hut’s first ever Festive Chicken Pizza, with a delicious array of seasonal toppings it’s another great example of our continued commitment to develop strong innovation with great value.”
Shaun Mcilrath, Chief Creative Officer at Iris, said: “For most of the nation, Christmas is no longer just a day, few days or even a week – every year the lead up gets longer and longer. We decided to lean into this quirk and get in there early with our tongue-in-cheek celebration of Pizza Hut’s new Christmas pizza.”
The film will run online via YouTube and Twitch from 9th November through to 1st Jan, with a digital audio ad also running on Spotify and Dax. The campaign is part of the brands ‘Now That’s Delivering’ platform, created by Iris in 2018.
Lead creative and strategic agency – Iris
Chief Creative Officer – Shaun Mcilrath
Creative Director – Lou Bogue
Creative Director – Rupert Thornborough
Strategy Director – Raj Thambirajah
Group Account Director – Isabelle Taylor
Senior Account Manager – Clare Warwick
Agency Producer – Rachel Amess
Media Agency – Navigate Digital
Director: Fatal Farm
Production Company: Agile Films
Production Company Producer: Andy Eaton/Harriet Towler
LA Facility Company: Golden
Edit House: Stitch Editing
Editor: Gareth McEwen
Post Production: Black Kite Studios
Colourist: George K
Head of 2D: Adam Crocker
Post Producer: Hannah Ruddleston
Sound Studio: Grand Central Studios
Sound Designer: Tom Pugh
Music: Charlie Smith