NON-ALCOHOLIC drinks challenger, Sipling has re-branded as Savyll following expansion into international markets, with a fresh NPD line-up across its premium ready-to-drink cocktail range.
As part of launches into the Middle East and Asia, a new name was required to resonate with global consumers and to ensure a consistent brand identity across all markets.
Following the success of Sipling’s initial launch into the UK, with sales growth over lockdown at 300%, Savyll will see a range extension of its glass 250ml single serve cocktails, with a Paloma and a Whisky Sour variant, as well as a 250ml can format of its best-selling Mojito, Bellini and G&T lines in time for the festive party season and Dry January.
Pronounced “sah-vell”, and meaning to be ‘savoured by all’, the range will be available on Amazon, savyll.com and will be rolling out into the On-Trade sector and premium independent retailers.
Commenting on Savyll’s brand evolution, founder Avnish Babla, said: “After a fantastic start to our business, we are very proud to enter the next stage of our growth story as Savyll, whilst also bringing these exciting new additions to our range.
“The new name highlights the inclusiveness of our cocktails and embodies our brand ethos and image.
“When we set out on our journey to launch an alcohol-free brand last year, we could not have imagined we would get international interest so quickly, prompting us to evolve the brand with single brand identity across all markets that would also appeal to a global consumer-base”.