Award-winning Cornish agency Kingdom & Sparrow have been working with 7-year old Launceston brewery, Firebrand Brewing Co., developing a fresh new look for their brand. The challenge was to transform them from a local brewery to Cornish craft experts. Relaxed, outdoor gatherings have always been a big part of Firebrand – think smokey barbeques and […]
Leading UK premium cider brand, Aspall, have partnered with global brand-led creative agency BrandOpus to develop a new brand strategy and visual identity. The rebrand aims to elevate Aspall within the category as the cider of sophistication. “Using symbolism to drive meaning, we wanted to create a more premium and contemporary look and feel that […]
Making condiments from surplus ingredients that would have otherwise gone to waste since 2011, pioneers of the anti-food waste movement, Rubies in the Rubble have teamed up with the branding and design agency Pearlfisher to execute a re-brand that elevates the current design from ‘farm-shop charm’ to broad and credible, mass premium appeal. Fresh off […]
Lovely by name Lovely by nature
Independent drinks producer, Lovely Drinks, has introduced a striking new look to reflect the “quintessentially English and spirited nature” of the brand, stretching from the logo to typography. Tailored to meet the needs of the on and off trade, the drinks’ new branding is designed to have more prominence, clarity and legibility on shelf as […]
Inspired by the agency’s mission to Do Things People Love, Periscope – one of the US’ top five independent marketing agencies – is launching its very own branded ice cream. Love Potion No. 921, a blood orange and pomegranate ice cream with a hint of ginger, was designed by Periscope employees as part of the agency’s […]
Having recently undergone a rebrand, London Pride, Fuller’s iconic and Original Ale, is giving consumers the opportunity to win the ultimate and most original London experience. By purchasing London Pride in selected pubs and retailers, consumers will receive a unique code that they can use to enter into the draw via a microsite. Each month one lucky […]
Leading international fisheries group Norebo has unveiled new identities for two of its sub-brands, with design by multi-disciplinary studio Carter Wong Norebo’s managing director for all export markets, Stephen Collyer, explains: “Norebo is a global business and we want our branding to reflect this. We want to make it clear all the business units within Norebo […]
Leading cereal manufacturing experts, Brecks, recently acquired the Honey Monster brand. A well-loved family staple for decades, Honey Monster Puffs commands enormous consumer affection and recognition, but had lost a little relevance. After reducing the sugar content down from ‘red’ to ‘amber’, the next step was a full repositioning and rebrand. Brecks chose Robot Food […]
Built on the belief that truly satisfying food is the product of passion—for the ingredients, for how it’s made, and for those with whom you share it—Progresso has held a place in American hearts and kitchens for over a century. Launching this soup season, Progresso teamed up with Hornall Anderson to redesign their brand and […]
Food delivery company Deliveroo has rolled out a new brand identity, refreshing the logo, wordmark and providing an equipment refresh to help its its riders (more often than not cyclists) stand out more on the street. Branding agency DesignStudio worked with the company to deliver a new minimalised kangaroo logo, conceiving hundreds of possible entries. […]