The Silver Spoon Company – a business of Associated British Foods – collaborated with Bristol-based strategic brand design studio, Outlaw, to deliver the biggest rebrand in its history. Aiming to cement its position as the nation’s favourite sugar brand and inspire more moments of baking joy. As the UK’s leading sugar brand1, Silver Spoon boasts […]
Empire Bespoke Foods, a leading speciality food importer, distributor and food brand owner, has rebranded its trio of Bespoke Foods cooking fats and quail eggs. The range includes Goose Fat, Duck Fat and Quail Eggs, which are sold in supermarkets and fine food stores in the run up to Christmas. The brand redesign brings to […]
Simon Pendry Creative were asked to rebrand MR Pick Me Up. The previous branding had become tired, unclear on the message, and also irrelevant to the new owners of the business. It was time for a positive change. MR Pick Me Up is a private wine tour and driver service, operating in the beautiful Margaret […]
Midday is proud to launch their rebrand for a Singapore based whole foods company, now known as Everiday, as they move into the US market and beyond with big ambitions to revolutionise the world’s pantry shelves, one premium product at a time. Formerly known by the name ‘Foods by Ri’, the transformation into Everiday marks […]
Bells of Lazonby’s We Love Cake has undergone a branding and packaging overhaul in a bid to excite loyal shoppers and attract a younger demographic in 2024. The rebrand is backed by a new campaign ‘Baked in Joy’ that will celebrate those who have found We Love Cake after diagnosis of Coeliac disease or a […]
custom typography and a vibrant palette, andstudio crafts a brand identity that reflects one coffee company’s blend of innovative business model and quirky aesthetic. The award-winning brand and digital design agency andstudio has transformed the visual identity of OddWorks, a subscription-based small-batch cold brew coffee brand based in the UK. As their name suggests, OddWorks […]
As the pet sector booms and own-brand leaves behind its budget connotations, Asda has relaunched its pet food ranges – Hero for dogs, Tiger for cats – with a bold, playful look and feel. The retailer enlisted branding, design and communications agency STORMBRANDS to refresh and modernise its pet brand offerings in the face of increasing competition, […]
In the fiercely competitive Austrian dark chocolate market, Suchard, a local gem under Mondelez’s banner, has looked to stand its ground against global giants like Lindt and local rivals. Yet, despite its history as one of the pioneers in the chocolate world & while its dark chocolate consistently triumphed in blind taste tests, its packaging […]
WMH&I has unveiled a new identity for premium vodka brand NEFT ahead of an ambitious drive to expand its customer base beyond the US and Nigeria, currently NEFT’s two biggest markets. This October at London Cocktail Week, the UK will be the first market to experience NEFT’s new brand world, which is based around “The […]
Independent design agency BRANDON and the British pizzeria group, PizzaExpress, have launched a new retail brand identity for their iconic chilled pizza portfolio. Encompassing a new Masterbrand identity, brand architecture and packaging design, the new visual identity imbues PizzaExpress’ 58-year history, whilst refreshing its approach, empowering the brand to extend its lead place within the […]