Atria has been a trusted leader at the heart of ethical, modern Finnish living for over 100 years. BrandMe crafted their new brand identity and packaging to reflect their warm, generous and ethical values and bring clarity to a large range of product families, across a portfolio of over 1000 skus.
Nanna Järvinen, Atria VP Brand Marketing: “Atria is Finland’s most know food brand and the current logo had been in place for almost 30 years. Thus, we wanted to choose a partner who could understand our positioning and brand ambition and transfer it to visual design. We chose BrandMe amongst several design agencies, due to […]
Chase Design Group helps refocus brand as a nourishing beverage for all ages
Nesquik was first introduced as a chocolate powder mix in 1948, while the ready-to-drink formula followed in 1983. It’s famous bunny brand mascot, Quiky, made his television debut in 1973, and has had a big hand in helping to make chocolate milk synonymous with Nestlé, the brand that paired nutrition with taste. Recent competitive pressures in […]
Award-winning Cornish agency Kingdom & Sparrow have been working with 7-year old Launceston brewery, Firebrand Brewing Co., developing a fresh new look for their brand. The challenge was to transform them from a local brewery to Cornish craft experts. Relaxed, outdoor gatherings have always been a big part of Firebrand – think smokey barbeques and […]
Leading UK premium cider brand, Aspall, have partnered with global brand-led creative agency BrandOpus to develop a new brand strategy and visual identity. The rebrand aims to elevate Aspall within the category as the cider of sophistication. “Using symbolism to drive meaning, we wanted to create a more premium and contemporary look and feel that […]
Making condiments from surplus ingredients that would have otherwise gone to waste since 2011, pioneers of the anti-food waste movement, Rubies in the Rubble have teamed up with the branding and design agency Pearlfisher to execute a re-brand that elevates the current design from ‘farm-shop charm’ to broad and credible, mass premium appeal. Fresh off […]
Independent drinks producer, Lovely Drinks, has introduced a striking new look to reflect the “quintessentially English and spirited nature” of the brand, stretching from the logo to typography. Tailored to meet the needs of the on and off trade, the drinks’ new branding is designed to have more prominence, clarity and legibility on shelf as […]
Inspired by the agency’s mission to Do Things People Love, Periscope – one of the US’ top five independent marketing agencies – is launching its very own branded ice cream. Love Potion No. 921, a blood orange and pomegranate ice cream with a hint of ginger, was designed by Periscope employees as part of the agency’s […]
Having recently undergone a rebrand, London Pride, Fuller’s iconic and Original Ale, is giving consumers the opportunity to win the ultimate and most original London experience. By purchasing London Pride in selected pubs and retailers, consumers will receive a unique code that they can use to enter into the draw via a microsite. Each month one lucky […]
Leading international fisheries group Norebo has unveiled new identities for two of its sub-brands, with design by multi-disciplinary studio Carter Wong Norebo’s managing director for all export markets, Stephen Collyer, explains: “Norebo is a global business and we want our branding to reflect this. We want to make it clear all the business units within Norebo […]
Leading cereal manufacturing experts, Brecks, recently acquired the Honey Monster brand. A well-loved family staple for decades, Honey Monster Puffs commands enormous consumer affection and recognition, but had lost a little relevance. After reducing the sugar content down from ‘red’ to ‘amber’, the next step was a full repositioning and rebrand. Brecks chose Robot Food […]
