Skittles aim to mesmerize with new ad campaign

Skittles are taking interactivity to the next level with their latest ‘Telekinize The Rainbow’ campaign. A Facebook app that allows you to control a single Skittle with your mind, in an interactive, multi-user experience created by the guys at Clemenger BBDO in Sydney.

The campaign plays into the global creative framework, and spits out a pretty interesting idea that I haven’t seen before, complete with a very complex electronics set-up to power the mind-controlled-skittles.

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